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Continuing the Business Gain From How You Retain initiative, the CMO Council, along with its underwriting partners, Computer Sciences Corporation (CSC), International Business Machines (IBM) and Dun & Bradstreet (D&B) will host a webcast dedicated to highlighting best practices in retention marketing. The Business Gain From How You Retain Webinar “Adding Dimension to Customer Retention” will focus on mitigating the risks associated with customer churn.
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