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MPM WHITE PAPER: THE RESULTS OF "MEASURES+METRICS: THE EUROPEAN MARKETING PERFORMANCE MEASUREMENT AUDIT" 
June 2005. This survey, fielded in Europe from March to June of this year, drew nearly 200 responses from senior technology marketers. Topics explored in the study included the extent of MPM adoption; factors driving interest in MPM; levels of satisfaction with current ability to measure marketing; primary challenges in MPM adoption; levels of investment in MPM; and return on investment via MPM. |
HOW TO SELECT A WEB CONFERENCING SOLUTIONS PROVIDER
July 2004. The increasingly competitive global marketplace is one based on information and driven by technology. Organizations succeed or fail on the strength of their collective knowledge, and how quickly and effectively they use technology to turn this knowledge - through communication and collaboration - into a competitive advantage. Coupled with this pressure is the operational mandate to control costs. The challenge facing today's companies is how best to harness knowledge through effective and efficient communication while streamlining operations and reducing costs.  (100KB) |
ASSESSING MARKETING'S VALUE & IMPACT (THE MPM WHITE PAPER)
June 2004. The CMO's survey reveals that the measurement of marketing performance and marketing’s return on investment is a high priority. Few companies – less than 20% - to date have developed meaningful, comprehensive measures and metrics for their marketing organizations. Over 80% of the companies surveyed expressed dissatisfaction with their ability to benchmark their marketing programs business impact and value. Yet those companies who have established a formal, comprehensive measurement program achieve superior financial returns and have higher CEO confidence in the marketing function. |
DYNAMIC CONTENT. WHY THE DAYS OF BATCH AND BLAST EMAILS ARE OVER
September 2004. What happened to the days of simplistic email? When an email message promoting a $5 discount generated open rates of 70% and click-through rates of 50%? Back in the “old days,” organizations using email as a marketing and / or communication tool were coasting. A generic email message sent to thousands of subscribers resulted in response rates that no other medium had achieved. (350KB) |
DEALING WITH COMMODITIZATION
May 2004. Finding New Ways to Add Value to Customers' Changing Lives -- Today's marketing strategists are faced with a critical challenge: how to offer customers new value, and remain relevant in the face of customers' changing workstyles and playstyles. The reason? Rampant commoditization that is affecting virtually every market. (150KB) |
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