CMO COUNCIL™ SPONSORS

PROGRAM UNDERWRITERS


	Ad-ology Research Ad-ology Research provides advertising research and compelling insights for agencies, product marketers and media companies. The Media Influence on Consumer Choice survey is conducted quarterly with a national consumer panel to study on- and off-line media influence on their purchasing decisions. Ad-ology Industry Intelligence Reports provides an instant compilation of key marketing trend analysis, secondary research, demographics and spending patterns for over 375 industries - available online for immediate purchase and download. Currently used by 80 advertising agencies and product marketing departments, as well as more than 2,000 media properties across the United States, Ad-ology Research is a division of Sales Development Services (SDS), Inc. www.ad-ology.net
	Alterian Alterian (LSE: ALN) helps marketers improve results through its integrated marketing software platform and global partner community of leading marketing service providers, agencies, and systems integrators. Alterian empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels. www.alterian.com
	Aquent Aquent is the world’s largest marketing staffing firm. For twenty years we’ve been the leader in helping marketing organizations find the people they need, on a freelance and direct hire basis, and in helping marketing professionals find the rewarding assignments they want. We represent talent in virtually every marketing discipline, from brand managers to copywriters, from data analysts to web designers. In addition, Aquent offers marketing organizations a wide range of services including consulting, studio solutions, project management, and translation/localization. www.aquent.com
	Boston Consulting Group Since its founding in 1963, The Boston Consulting Group has focused on helping clients achieve competitive advantage. Our firm believes that best practices or benchmarks are rarely enough to create lasting value and that positive change requires new insight into economics and markets and the organizational capabilities to chart and deliver on winning strategies. We consider every assignment to be a unique set of opportunities and constraints for which no standard solution will be adequate. BCG has 64 offices in 38 countries and serves companies in all industries and markets. www.bcg.com
	CSC A leading global consulting, systems integration and outsourcing company, CSC's mission is to provide customers in industry and government with solutions crafted to meet their strategic goals and enable them to profit from the advanced use of technology. For more than 49 years, our experience has guided clients through the maze of constant business and technology change, while maintaining a focus on delivering innovative, practical results. www.csc.com
	Deloitte Deloitte's Sales and Marketing Effectiveness practice combines strategic and operational capabilities to develop executable strategies that produce sustainable performance improvements across the breadth of customer-facing activities. The Sales and Marketing Effectiveness practice has successfully assisted numerous clients in improving the effectiveness of their Marketing function and providing advisory services in the areas of Sales and Marketing Alignment, Sales Compensation, Channel Management, Customer Experience, Strategy and Segmentation, Marketing ROI and Resource Allocation, Trade Promotion Management, Emerging Marketing Models, Spend Effectiveness and Compliance, and Customer Data Integration. Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms, and their respective subsidiaries and affiliates. Deloitte Touche Tohmatsu is an organization of member firms around the world devoted to excellence in providing professional services and advice, focused on client service through a global strategy executed locally in over 140 countries. With access to the deep intellectual capital of approximately 150,000 people worldwide, Deloitte delivers services in four professional areas—audit, tax, consulting, and financial advisory services—and serves more than 80 percent of the world’s largest companies, as well as large national enterprises, public institutions, locally important clients, and successful, fast-growing global companies. Services are not provided by the Deloitte Touche Tohmatsu Verein, and, for regulatory and other reasons, certain member firms do not provide services in all four professional areas. www.deloitte.com.
	D&B D&B (NYSE:DNB) is the world’s leading source of commercial information and insight on businesses, enabling companies to Decide with Confidence™ for 167 years. D&B’s global commercial database contains more than 130 million business records. The database is enhanced by D&B’s proprietary DUNSRight™ Quality Process, which provides our customers with quality business information. This quality information is the foundation of our global solutions that customers rely on to make critical business decisions. www.dnb.com
	e-Rewards eRewards, Inc., headquartered in Dallas, TX, was launched in 2000 as the first “by-invitation-only” research panel to serve the market research industry. With over 3 million panel members, the e‑Rewards opinion panels provide high quality respondents—enabling researchers to reach and engage targeted consumers and business decision makers. Today, the company provides global online market research services to more than 80 percent of the top 50 U.S. market research firms. www.e-rewards.com/researchers.
	Experian Experian is a global leader in providing value-added information solutions to organizations and consumers. Experian provides information, analytics, decision-making solutions and processing services. Using its comprehensive understanding of individuals, markets and economies, it helps organizations to find, develop and manage customer relationships to make their businesses more profitable. Experian promotes greater financial health and opportunity among consumers by enabling them to understand, manage and protect their personal information. www.experian.com
	Exstream Software Ranked among the world's fastest growing technology companies, Exstream Software, a subsidiary of HP, provides enterprise software solutions for businesses around the world to streamline document creation processes and produce more effective, relevant communications of all types for delivery through print/mail and online channels. Customers in many industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response. Visit Exstream at www.exstream.com, or contact us at +1 859-296-0600 or info@exstream.com for more information. www.exstream.com
	GMC Software Technology GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide, and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net
	IBM IBM has a broad range of business and technology services that deliver real business results. IBM integrates hardware, software, business consulting and IT services into business solutions to meet your goals. IBM also has strong alliances with partners to deliver business solutions. www.ibm.com.
	Infoprint InfoPrint Solutions Company is a leading provider of output solutions for business customers from small business to large enterprises. The company was created in January 2007, through a joint venture between Ricoh and IBM’s Printing Systems Division (NYSE: IBM). For more than 20 years, IBM and Ricoh have had a strategic partnership to collaborate on a number of innovations, including leading-edge imaging technologies and powerful production output solutions. www.infoprintsolutionscompany.com.
	Interwoven Interwoven is a global leader in content management solutions. Interwoven's software and services enable organizations to effectively leverage content to drive business growth by improving the customer experience, increasing collaboration, and streamlining business processes in dynamic environments. Our unique approach combines user-friendly simplicity with robust IT performance and scalability to unlock the value of content. Today, over 3,800 enterprise and professional services organizations worldwide have chosen Interwoven, including: adidas, Airbus, Avaya, Cisco, DLA Piper, the Federal Reserve Bank, FedEx, HSBC, LexisNexis, Microsoft, Samsung, Shell, Samsonite, White & Case, and Yamaha. Over 19,000 developers and over 300 partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit www.interwoven.com.
	Eastman Kodak Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic and graphic communications markets. With sales of $10.3 billion in 2007, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Kodak’s offers Enterprise Marketing Solutions a powerful workflow solution for marketing organizations to maximize efficiency, supply chain and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.
	Marketo Marketo provides affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve marketing accountability. Marketo's solutions automate the lead generation and lead nurturing processes, allowing marketing to generate more sales-ready opportunities, while integrated analytics bring accountability and respect to the CMO and help turn marketing from a cost center into a revenue-generating part of the company. Marketo's products are easy to use and easy to buy from existing budgets because they don't require annual contracts or up-front fees. Delivered as an on-demand marketing service, customers can be running Marketo in less than five minutes, with no IT support. The company's blog, Modern B2B Marketing (http://blog.marketo.com), explores best practices in business marketing, ranging from pay-per-click management to lead nurturing to marketing accountability. Marketo is headquartered at 1710 S. Amphlett Blvd. #340, San Mateo, Calif., 94402. www.marketo.com
	MarkMonitor Headquartered in San Francisco, with regional offices and operations centers in London, Boise, Washington, D.C., and the New York metro area, MarkMonitor is the global leader in enterprise brand protection. More than half the Fortune 100 depend on MarkMonitor to help safeguard their brands online. www.markmonitor.com
	MindFireInc Since 1999, MindFireInc has been the leader in helping marketers link the impact-power of direct mail and other off-line media with the interactive capabilities of the Internet. MindFireInc’s flagship product, LookWho’sClicking®, is a web-based application suite that automates the creation, management, and tracking of Personalized URLs and VIP Landing Pages. The Company delivers LookWho’sClicking through its expanding network of Solution Partners, which are typically print service providers, agencies and consultants. With offices in California and Asia-Pacific, MindFireInc is a privately held company led by a seasoned management team with proven industry success. For more information please visit www.mindfireinc.com.
	Oracle Oracle Corporation (Nasdaq: ORCL) is the world's leader in CRM with 5,000 CRM customers, 4.6 Million CRM users and 125 million self-service users. Our customers rely on Oracle customer relationship management, business intelligence, and customer data integration solutions to deliver dramatic improvements in identifying, acquiring, retaining, and serving their customers. These solutions are the product of more than $2 billion in direct and partner investment and reflect over 11 years of CRM industry leadership. Oracle's CRM products include Siebel, Siebel CRM On Demand, Oracle E-Business Suite, PeopleSoft and Oracle Contact Center Anywhere. With an unmatched range of products, industry expertise, and deployment options, Oracle is the right choice for CRM. www.oracle.com
	Pitney Bowes Pitney Bowes provides the world's most comprehensive suite of mailstream software, hardware, services and solutions to help manage the flow of documents, letters and packages into, within, and out of organizations of all sizes. Pitney Bowes, with $5.9 billion in annual revenue, takes an all-inclusive view of its customers' operations, helping organizations enjoy the competitive advantages that come from an optimized mailstream. The company's 87 years of technological leadership have produced many mailstream innovations, and it is consistently on the Intellectual Property Owners Association's list of top U.S. patent holders. With more than 35,000 employees worldwide, Pitney Bowes serves more than two million businesses through direct and dealer operations. More information about the company can be found at www.pb.com.
	Satmetrix Satmetrix partners with clients to collect, distribute and take action on customer feedback at every touch point. Our programmatic approach combines the technology and expertise necessary to deliver real-time actionable insight about customers to employees throughout the enterprise. www.satmetrix.com
	SPSS SPSS Inc. (Nasdaq: SPSS) is a leading global provider of Predictive Analytics software and solutions. The company’s Predictive Analytics technology improves business processes by giving organizations forward visibility for decisions made every day. By incorporating Predictive Analytics into their daily operations, organizations become Predictive Enterprises—able to direct and automate decisions to meet business goals and achieve a measurable competitive advantage. More than 250,000 public sector, academic and commercial customers rely on SPSS technology to help increase revenue, reduce costs and detect and prevent fraud. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For more information, please visit http://www.spss.com/
	Titleist Being the best demands excellence. So if your corporation wants to set itself apart, associate your mark of excellence with a brand that represents superior quality and performance. Experience Titleist's custom creative solutions along with the consistency and service that you expect for your brand. www.titleist.com
	Vistaar Vistaar provides next generation pricing and marketing planning software solutions for large companies helping to enhance collaborative analysis and planning. Vistaar focuses on managing analysis, plan adjustments, and assumption changes that involve numerous stakeholders and affect multiple plans at different levels. Vistaar's unique process-centric approach allows its customers to maximize pricing opportunity and directly improve the bottom line. The Vistaar teamhas proven success in applying leading-edge technology to complex business problems. Vistaar-developed applications are in use at more than 400 Fortune 1000 companies including 3M, Cisco, HP, IBM, Intel, Motorola, PfizerTexasInstruments, Toshiba and Whirlpool. www.vistaar.com
	Xerox Xerox Corporation is the world's leading document management technology and services enterprise. It provides the document industry's broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and "book factories," multifunction devices, laser and solid ink network printers, copiers and fax machines. Xerox's services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more. Xerox also offers associated software, support and supplies such as toner, paper and ink. www.xerox.com

CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com