MARKETING FACTS AND STATISTICS

FACTS & STATISTICS

The Chief Marketing Officer (CMO) Council regularly aggregates facts and statistics across a variety of industry sectors and topics which we feel are valuable to marketing executives worldwide. The most recently collected facts and statistics are available below.

Regional Facts and Stats

North America
Europe
Asia Pacific
MENA

INTERNET & EMAIL MARKETING

According to Anderson Analytics May 2009 survey -- 52 percent of social network users had become a fan or follower of a company or brand, while 46 percent had said something ... More Facts

MARKETING OPERATIONS

The ANA survey, fielded in cooperation with marketing-services firm Mktg, showed that 92% of marketers with sales of more than $5 billion annually have review processes ... More Facts

MOBILE MARKETING

Research carried out by the organizers of this year's ad:tech London event found that many brands expect the amount they spend on mobile marketing to more than double this year... More Facts

DIRECT MARKETING

According to the Chartered Institute of Marketing, direct marketing is essential to the success of small and medium-sized firms... More Facts

DEMOGRAPHICS & SEGMENTATION

Spending on behavioral targeting will increase to $4.4 billion by 2012, up from just $775 million this year, with online video a major driver of that growth... More Facts

MARKETING SPEND

With interactive marketing budgets expected to represent 21 percent of the U.S. marketing spend by 2014, there is a growing need to simplify the process for creating rich media landing ... More Facts

MARKET INTELLIGENCE RESOURCES

BBC Country Profiles
Economist Country Briefings
Euromonitor World and Country Factfiles ... More Facts

* Facts and Stats Referenced Sources

CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com