 |
If it’s figures that’ll make you feel comfortable take heart; direct mail only contributes 2% of all household waste in the UK and our industry commitment to DEFRA to recycle 70% of all direct marketing material by 2013 is on target. |
|
And the industry is clearly getting better as the DMA code of conduct promoting better targeting means the quantity of direct mail is 88% lower than 3 years ago |
|
And no doubt I’d take the opportunity to mention that the DM industry accounts for 9% of total UK spending and contributes £43bn to the UK economy. |
|
South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month. |
|
January-Mclean also said that marketing investments for Asian markets - China and India in particular, which grew by 10% and 18% respectively in 2009 - will increase by 20% and 50%, respectively, in the next financial year. |
|
Recent statistics have shown that arrivals from Angola grew almost by 12% growth for the period January to October 2009. |
|
Junta42's Content Marketing Spending Report indicates that 59 percent of business marketers plan to increase their content marketing budgets in 2010. |
|
Budgets are increasing too, with total marketing spends as a percentage of total budgets increasing to 33 percent this year, from 29 percent. |
|
The top distribution channels for content are: e-newsletters (63 percent), blogs (63 percent), white papers (48 percent), article marketing (48 percent) and case studies (46 percent). |
|
According to the recent Face of the New Marketer study, 81 percent of marketers want to improve the quality of their content, while 41 percent have trouble interpreting the related data and 62 percent say they may not be tracking the right metrics for online performance. |
1
2
3
4
5
6
7
8
9
10
Next Page
View All
|
about
internet & email 
