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According to a report by The Logic Group, loyal long standing customers account for over 50% of a company’s annual sales, they are also higher value customers happy to pay premium rates of around 30% to 50% more per transaction. |
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Also, people genuinely like receiving email from friends, with a whopping 94% of email being opened and read which offers great opportunities for marketers. |
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As a matter of fact, according to studies done by the Direct Marketing Association, in 2009 alone, email marketing generated an estimated $43 of ROI for every dollar spent. The expected figure for 2010 is $42. |
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According to one survey, 59% of email users said that they made offline purchase after they’ve received an email promotion. |
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On average, email marketing generates an average return of $51.45 for every dollar spent, according to the Direct Marketing Association, and this kit shows readers how to take full advantage of that potential |
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Marketing messages to the primary inbox will swell to an average of more than 9,000 annually in 2014, according to Forrester's U.S. Email Marketing Forecast. |
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According to the most recent eROI benchmark study of email-campaign click-through and open rates, Wednesday and Monday have the highest open and click rates. In addition, open rates increase as the day progresses, from a low of 21.4% at 8 a.m. to a high of 34.1% at 5 p.m. |
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According to the Direct Marketing Association, a properly constructed email campaign returns about $45 per dollar of expense compared to $15 for direct mail. |
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Most emails sent will have between a 33% to 67% undeliverable factor depending on spam filters and blocking. |
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EMailLabs did a survey in 2006 with company executives which asked the question: How significant a challenge is deliverability for your company’s email marketing programs? 30.5% responded that it was a significant challenge and 51.8% responded that it was somewhat of a challenge. |
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