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Mobile video viewing grew a significant 52 percent in the first quarter of 2009 from the previous year, up to 13.4 million Americans. |
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With these viewing numbers, reports estimate that mobile video will be worth $11 billion by 2011 - and will become one of the fastest growing mobile entertainment sectors. |
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As mobile marketing grows, however, it’s likely that consumer marketers will account for the lion’s share of this spending as they try to reach young consumers. |
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Industry observers predict that b-to-b marketers will approach mobile marketing cautiously, experimenting with a variety of techniques, including SMS text marketing, iPhone applications, mobile display advertising and mobile marketing at trade shows and conferences. |
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Total mobile marketing spending will reach $561 million this year, an increase of 43% compared with 2009, according to Forrester Research. |
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The firm anticipates that mobile marketing will post a 27% compound annual growth rate through 2014. |
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Corporations that generated billions from the Internet are now placing big bets that a marketing revolution is occurring on smart phone screens. |
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A recent online survey of 157 marketers by digital marketing company R2integrated found that they were unclear on how to quantify return on investment in mobile marketing. |
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Additionally, b-to-b marketers are unsure how to target customers via mobile marketing. |
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Mobile marketing company XS2TheWorld has introduced mobile marketing services in Nigeria, from mobile websites to fully branded mobile applications. |
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