MARKETING FACTS AND STATISTICS

MOBILE MARKETING

According to comScore, 53% of smartphone users participated in social networking activities on the go, compared with just 11% of feature phone owners.  (Source: comScore | Publication: eMarketer)   Research from eDigitalResearch and Portaltech showed that 25 per cent of all consumers had used their mobile phone to research information and purchase products during the past seven days.  (Source: eDigitalResearch and Portaltech | Publication: DMA)   Furthermore, a third of smartphone users said that they use their handheld device to explore and analyse goods, with 20 per cent of that number going on to make a purchase.  (Source: eDigitalResearch and Portaltech | Publication: DMA)   With over 71% of adults and 82% of the economically active population (AMPS 2009 B) the cellphone has become the most deeply penetrated medium in SA households and certainly the most ubiquitous consumer technology.  (Source: World Wide Worx (WWW) | Publication: Rick Joubert.com)   Research company World Wide Worx (WWW) has recently reported some interesting findings related to the use of mobile Internet services among urban cellphone users: according to Arthur Goldstuck from WWW, over 3.3 million urban cellphone users regularly access Web content on their cellphones and over 4.5 million regularly use connected mobile applications (mainly instant messaging).  (Source: World Wide Worx (WWW) | Publication: Rick Joubert.com)   US retailers are actively pursuing the mobile channel to enhance customer engagement and loyalty: 73% have some type of mobile initiative in place and 20% of are in the process of evaluating the mobile channel, according to a survey from Forbes Insights, in association with Research In Motion (RIM).  (Source: Forbes Insights: Findings are from a survey of 305 US Retailers (multi-location chains with annual r | Publication: MobiMatter)   Fully one-third of surveyed retail executives describe their early mobile efforts as either widely implemented (10%) or rapidly expanding (24%).  (Source: Forbes Insights: Findings are from a survey of 305 US Retailers (multi-location chains with annual r | Publication: MobiMatter)   Nearly one-half of retailers (47%) say they want to capture “first-mover advantage” as their customers go mobile, whereas 23% say they are adopting mobile to keep up with their competitors and 20% are taking an incremental approach to the mobile channel.  (Source: Forbes Insights: Findings are from a survey of 305 US Retailers (multi-location chains with annual r | Publication: MobiMatter)   Retailers are now at varying levels of sophistication in their mobile efforts. Fundamental tactics such as mobile ads (35%) and mobile websites (36%) are the most common, while other retailers are moving into more customer service-related applications (33%) and transaction-based tactics, such as mobile coupons (29%).  (Source: Forbes Insights: Findings are from a survey of 305 US Retailers (multi-location chains with annual r | Publication: MobiMatter)   Some retailers are experimenting with GPS-enabled proximity-marketing capabilities (24%) and downloadable brand-related content (18%).  (Source: Forbes Insights: Findings are from a survey of 305 US Retailers (multi-location chains with annual r | Publication: MobiMatter)   1 2 3 4 5 6 7 8 9 10 Next Page View All