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MARKETING FACTS AND STATISTICS

MOBILE MARKETING

 
Mobile video viewing grew a significant 52 percent in the first quarter of 2009 from the previous year, up to 13.4 million Americans.
With these viewing numbers, reports estimate that mobile video will be worth $11 billion by 2011 - and will become one of the fastest growing mobile entertainment sectors.
As mobile marketing grows, however, it’s likely that consumer marketers will account for the lion’s share of this spending as they try to reach young consumers.
Industry observers predict that b-to-b marketers will approach mobile marketing cautiously, experimenting with a variety of techniques, including SMS text marketing, iPhone applications, mobile display advertising and mobile marketing at trade shows and conferences.
Total mobile marketing spending will reach $561 million this year, an increase of 43% compared with 2009, according to Forrester Research.
The firm anticipates that mobile marketing will post a 27% compound annual growth rate through 2014.
Corporations that generated billions from the Internet are now placing big bets that a marketing revolution is occurring on smart phone screens.
A recent online survey of 157 marketers by digital marketing company R2integrated found that they were unclear on how to quantify return on investment in mobile marketing.
Additionally, b-to-b marketers are unsure how to target customers via mobile marketing.
Mobile marketing company XS2TheWorld has introduced mobile marketing services in Nigeria, from mobile websites to fully branded mobile applications.

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CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com
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