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Marketers were already planning on upping spend in August 2009. They have continued to increase outlays since then, with respondents in February 2010 claiming they will devote nearly one-fifth of their marketing budgets to social media in the next five years. |
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http://www.emarketer.com/Article.aspx?R=1007540 |
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Looking across sectors, business-to-business (B2B) spending is nearly in line with business-to-consumer (B2C), except in the lagging B2B products category. While B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other outlays for the next several years. B2B product marketers will remain behind the curve over the next five years. |
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http://www.emarketer.com/Article.aspx?R=1007540 |
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Growing B2B spending on social media lines up with the general goals of B2B marketers: customer relationship management and brand-building, which respondents claim will be the highest growth areas in the next year. Social marketing, with its strength in boosting brand engagement and loyalty, is an effective medium for both purposes. |
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Online spending on B2B marketing will grow by 8% during the coming year, according to a new report from market-based strategy consultancy, AMR International. |
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The recently released report says 2010's growth in online spending will be followed by a further rise of 14% in 2012. |
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However, two-thirds of businesses surveyed believed online marketing needed to be complemented by traditional channels. |
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B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. |
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Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013. |
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