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Meanwhile, eMarketer has revised upward to 10.8% (from 5.5% in December) its forecast for US internet advertising spend this year compared with 2009. |
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It predicts that internet ad spending will total $25.1 billion in 2010, after declining 3.4% last year. |
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In more specific terms, search spending is expected to increase 15.7%, banner ad spending 8.2%, and video spending a massive 48.1%. |
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Yet more indication that the internet is the future for much of our marketing spend: in the first quarter of 2010, internet advertising revenues in the United States reached $5.9 billion, a 7.5% year-on-year increase. |
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A study by FedEx in the US, which may reflect trends in the UK, found that 42 per cent of small business owners are planning to up their marketing investments, TheStreet.com reported. |
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The revelation came as the study also showed that growing businesses are increasingly optimistic about the exit from recession, with 72 per cent of those polled expecting small companies to be the driving force behind the economic recovery. |
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American carriers have collectively invested on average more than $24 billion a year in wireless capital expenditures since 2004 (more than the five biggest countries in the European Union combined). |
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It directly employs about 2.4 million people, and its economic contribution is growing faster (16 percent) than the rest of the economy (3 percent). |
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It comes as the government has announced cuts of £6.2 billion to pay off some of the country's deficit. |
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The document states that any advertising costing more than £25,000 must be approved by the Efficiency and Reform Group, while ads below this will be frozen by the departmental directors of communication. |
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