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STRATEGIC INTEREST GROUPS

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DMPI

The Digital Marketing Performance Institute is a strategic interest group dedicated to providing tools and resources to help enhance the execution and effectiveness of digital marketing efforts. As a sub-group of the Chief Marketing Officer (CMO) Council, we are able to provide a wealth of reports, news articles, white papers and research about the latest challenges, trends and best practices across the full scope of digital marketing efforts. In addition, you will also have the opportunity to contribute your insights by participating in any of our featured surveys www.onlineperformance.org

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REPORTS

Integrate to Accelerate Digital Marketing Value

Driving eMarketing Performance With the Right Platforms, People, and Processes With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global enterprises to improve the way they allocate, optimize, and justify spend. Functional ...   Report Details

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APAC Digital Marketing Performance Dashboard

Digital marketing transformation across Asia is advancing thanks to high levels of optimism in digital marketing’s ability to attract and engage a highly mobile and digitally connected consumer, according to findings of a new study from the Chief Marketing Officer (CMO) Council. However, while ...   Report Details

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The CMO Council sat down with Mike Dane, Vice President of Marketing for Ricoh Americas, discussing everything from the changing role of Marketing to the challenges in creating a truly integrated mult-channel campaign. Watch featured video »

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