| Follow Us: | ||
|
|
|
Look for technology and marketing thought leadership every month from Marketing Magnified.
Enter your email
STRATEGIC INTEREST GROUPS
STRATEGIC INTEREST GROUPS
STRATEGIC INTEREST GROUP DETAILS
CMO CIO Alignment Imperative
The Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council have teamed with Accenture Interactive to present a new authority leadership initiative targeting the ever-changing but critical relationship between the CMO and the CIO. In today's business climate of exponential information growth and technology dependency, this authority leadership campaign leverages and aggregates insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. It also looks at best practice situations where functional integration has produced significant results, values and outcomes. www.cmocioalign.org
MICROSITE
REPORTS
The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance
In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. Yet,... Report Details
Featured Video
The CMO Council sat down with Mike Dane, Vice President of Marketing for Ricoh Americas, discussing everything from the changing role of Marketing to the challenges in creating a truly integrated mult-channel campaign. Watch featured video »
