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Doing Away with Foul Play in Sports Marketing
Sports marketing is big business globally. Doing Away with Foul Play extends the brand security conversation by identifying strategies for marketers to get involved in protecting their brand assets and loyal customers brand hijackers, ambush marketers, ticket scalpers, online phishers and merchandise knock-off artists. www.sportsbrandprotect.org
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Doing Away With Foul Play In Sports Marketing
Marketers have long invested in sports properties to boost awareness, loyalty and fan support for their products and services. However, as major sports franchises and events rapidly gain international popularity, official sponsors and partners are facing more frequent violations of their trademar... Report Details
Featured Video
The CMO Council sat down with Mike Dane, Vice President of Marketing for Ricoh Americas, discussing everything from the changing role of Marketing to the challenges in creating a truly integrated mult-channel campaign. Watch featured video »
