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STRATEGIC INTEREST GROUPS
STRATEGIC INTEREST GROUPS
STRATEGIC INTEREST GROUP DETAILS
GeoBranding Center
The GeoBranding Center is a global knowledge center dedicated to the marketing of countries, destinations, places of origin, attractions, venues and locations worldwide. Subject matter experts and marketing leaders in the area of GeoBranding contribute insights, content, opinions, case studies and best practices and the CMO Council is conducting research to explore the impact, value and outcomes of GeoBranding campaigns using social media, digital marketing and traditional advertising channels and market interaction techniques on both a BtoB and BtoC level. This strategic interest group is ideal for those executives, government officials, league members, and association representatives involved in, trade and economic development, visitor and tourism promotion, travel and hospitality, entertainment and sports, products and places of origin labeling, or branded commodity differentiation. www.geobrandingcenter.org
MICROSITE
Featured Video
The CMO Council sat down with Mike Dane, Vice President of Marketing for Ricoh Americas, discussing everything from the changing role of Marketing to the challenges in creating a truly integrated mult-channel campaign. Watch featured video »
