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Marketing Supply Chain Institute
The Marketing Supply Chain Institute is a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management. www.marketingsupplychain.org
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Competitive Gain In The Demand Chain
Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. But, th... Report Details
Understanding the Critical Factors to Achieving Marketing Supply Chain Operational Effectiveness and Optimization
A Mapping + Tracking The Optimized Marketing Supply Chain InitiativeThere is an epidemic that threatens the optimized Marketing Supply Chain. As Marketers seek to provide the most timely, fresh and of-the-moment content to customers and channel alike, old, over-ordered or un-utilized materi... Report Details
A Straight Line To The Front Line
Growth and recovery are at the top of every executive’s to-do list as we head into a postrecessionary economy. This mandate has placed increasing pressure on Sales to close business and on Marketing to fill the pipeline with quality leads. And while the riff between Marketing and Sales is c... Report Details
Promotion Commotion: A View Into the Needs and Setbacks of the Front Line
The CMO Council interviewed 113 front-line managers, sales executives, and field marketing managers to assess their perspective of marketing materials. While almost everyone agreed that point-of-purchase materials and marketing consumables are persuasive at the point of sale, the management of th... Report Details
Define Where to Streamline
Define Where to Streamline is the first step in a process to benchmark, analyze and provide a report card on the state of marketing supply chain management practices, as well as highlight the business benefits, productivity gains and risk reductions to be achieved by embracing a standardized Marketing Supply Chain Model. Report Details
Featured Video
The CMO Council sat down with Mike Dane, Vice President of Marketing for Ricoh Americas, discussing everything from the changing role of Marketing to the challenges in creating a truly integrated mult-channel campaign. Watch featured video »
