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STRATEGIC INTEREST GROUPS
STRATEGIC INTEREST GROUPS
STRATEGIC INTEREST GROUP DETAILS
Bringing Dexterity to Subscriber Complexity
Bringing Dexterity to Subscriber Complexity explores the growing imperative to more effectively manage the challenge of change and choice in today's communications and media markets. This multi-faceted, multi-channel initiative embraces global thought leaders and experts from some of the world's biggest operators and service providers, industry organizations and media groups to drive global market discussions and conversations. Through a reservoir of intellectual capital, content, and survey data as well as a report derived from a quantitative survey and qualitative interviews with industry leaders, the program will offer rich industry content, executive perspectives and insights into the issues, obstacles, opportunities and best practices for maximizing subscriber relationships and value at a time of unprecedented complexity and choice. www.subscribercomplexity.org
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Making Sense of Subscriber Complexity
Managing the challenge of subscriber complexity and choice in communications and media markets now represents one of the most critical business imperatives facing service providers worldwide. Subscriber expectations are exploding around value, features, services, pricing, quality, convenience, us... Report Details
Making Sense of Subscriber Complexity White Paper: The Need to Get a Handle on Change and Choice in Global Communications Markets
Global communications service providers and cable/satellite system operators face a demanding new world of subscriber complexity and choice. Billions of people in developed and emerging markets now tap into communications, social media, sports, gaming and entertainment networks around the world, representing a dizzying array of needs, preferences and desires across access devices, services, content consumption, payment plans and pricing parameters. White Paper Details
Featured Video
The CMO Council sat down with Mike Dane, Vice President of Marketing for Ricoh Americas, discussing everything from the changing role of Marketing to the challenges in creating a truly integrated mult-channel campaign. Watch featured video »
