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Look for technology and marketing thought leadership every month from Marketing Magnified.
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Mobile Relationship Marketing
As the most pervasive channel of communications and targeted engagement on the planet, the mobile phone reaches more than 5 billion users globally. The mobile channel is an unprecedented opportunity to reach both developed consumer markets in new an intrusive way, and developing regions that cater to a previously untapped, unreachable, and unbanked mass of humanity. The Big Brands Embrace the Move to Mobile Relationship Marketing white paper explores how global mobile marketing can open up vast new opportunities for big brand marketers, consumers, and loyalty leaders alike to benefit from more personalized, immediate, relevant, and environmentally responsible mobile communications. See how marketers and consumers are beckoning for new digital, mobile touch points that can bring individualized value to billions of readers, responders, and recurring shoppers.
CLOSE Invention Session: New York
The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a community of sales and marketing executives managed by the CMO Council and dedicated to developing best practices in optimizing sales performance through the integration and close partnership between sales and marketing. The CMO Council released a white paper detailing the overview and wrap up summary, speaker and session presentations and graphic recordings from the CLOSE Invention Session Workshop in New York City.
CLOSE Invention Session: Sydney
The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a community of sales and marketing executives managed by the CMO Council and dedicated to developing best practices in optimizing sales performance through the integration and close partnership between sales and marketing. The CMO Council released a white paper detailing the overview and wrap up summary, speaker and session presentations and graphic recordings from the third CLOSE Invention Session Workshop in Sydney, Australia, on April 16, 2008.
CLOSE Invention Session: Palo Alto
The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a community of sales and marketing executives managed by the CMO Council and dedicated to developing best practices in optimizing sales performance through the integration and close partnership between sales and marketing. The CMO Council released a white paper detailing the overview and wrap up summary, speaker and session presentations and graphic recordings from the seventh CLOSE Invention Session Workshop in Palo Alto on May 12, 2008.
CLOSE Invention Session: Paris
The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a community of sales and marketing executives managed by the CMO Council and dedicated to developing best practices in optimizing sales performance through the integration and close partnership between sales and marketing. The CMO Council released a white paper detailing the overview and wrap up summary, speaker and session presentations and graphic recordings from the sixth CLOSE Invention Session Workshop in Paris on May 27, 2008.
CLOSE Invention Session: London
The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a community of sales and marketing executives managed by the CMO Council and dedicated to developing best practices in optimizing sales performance through the integration and close partnership between sales and marketing. The CMO Council released a white paper detailing the overview and wrap up summary, speaker and session presentations and graphic recordings from the second CLOSE Invention Session Workshop in the UK on February 12, 2008.
Unify to Multiply: Marketing Ecosystem Effectiveness
Marketing must embrace the mandate for real-time adaptive marketing. Yet, in today’s increasingly complex, distributed and digitally driven marketing ecosystem global marketers are being challenged to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Becoming more agile at exploiting opportunities, pre-empting issues or threats, as well as leveraging new consumer shifts, trends and news developments makes “on-demand” marketing planning and operational flexibility a critical competency in brand marketing organizations. The Unfiy to Multiply strategic brief shares perspectives of how leading brands are dealing with the complexity of the ecosystem and identifies the top 10 ways marketers can add value by embracing real-time, adaptive marketing models and practices.
Thinking Out of the White Box
Published in March 2003, this study provides a look at the new technologies and customer hot buttons driving the market for computers and systems delivered by system builders, or so-called "white box" providers. This channel, which sells nearly a third of PCs in U.S. and 58 percent worldwide, shows its marketing muscle and optimism through insights revealed in a compelling new survey.
The State of Marketing Synchronization: 7 Key Findings
This paper, published in February 2003, was the first in an ongoing study designed to reveal key insights and best practices in marketing synchronization. Initial results divulge seven key findings, gained through interviews with a wide cross-section of marketing professionals. The data gathered provides some encouraging results and trends in the marketing function, along with highlighting some key areas of concern that are inhibiting true synchronization. This paper also reveals that there may be significant differences in marketing synchronization between small companies (those with fewer than 50 employees) and medium - large companies (those with 50 or more employees).
Value-Based Brand Measurement and Management
This paper, written by Jonathan Knowles and published in April 2003, details a recent breakthrough in how to measure the intrinsic equity in brands and how to relate brand equity to financial value creation.
The Marketing Dashboard: Measuring Marketing Effectiveness
Measuring the ROI of marketing has historically been a difficult, if not impossible, undertaking. This paper, published in February 2003, addresses the reasons for this and reviews the concept of the "marketing dashboard" that is gaining popularity among some of North America's leading marketers. By adopting a strategic view of marketing as a business enabler, rather than a cost, marketing leaders are able to improve their accountability along with the strategic value of the marketing function.
CLOSE Invention Session: Brazil
The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a community of sales and marketing executives managed by the CMO Council and dedicated to developing best practices in optimizing sales performance through the integration and close partnership between sales and marketing.
The CMO Council released a white paper detailing the overview and wrap up summary, speaker and session presentations and graphic recordings from the first CLOSE Invention Session Workshop in Brazil on April 29, 2008.
