CMO COUNCIL SUBSCRIPTIONS
HIGHLIGHTS

Critical Channels of Choice

Meeting the Customer Expectation for Omnichannel Relationships

Reshaping Global Engagement Operations

Optimizing the Resonance and Relevance of Localized Marketing Initiatives

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Jul 25, 2019

BRANDS CHALLENGED TO GIVE MILLENNIALS AND GEN Z CONSUMERS WHAT THEY REALLY WANT: EXPERIENCES ACROSS BOTH DIGITAL AND PHYSICAL CHANNELS

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice More

Jun 11, 2019

LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals More

Jun 4, 2019

LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More

  • CMO Council in the News

    Mistaken Identity? An Identity Strategy Can Help Improve the Customer Experience

    AiThority

    CMO Council’s report, “The Customer in Context,” states that 47 percent of consumers will abandon a brand when not treated as a recognized customer. ... More

    W2O Taps Dan Linton to Lead Expanded Global Data Privacy Group

    Business Wire

    According to the CMO Council Study, three in four marketers say GDPR will increase transparency into customer data, which makes customers feel more at ease and builds trust. ... More

    Executive Appointments

    CBS

    Mike Benson

    Chief Marketing Officer

    IDEMIA

    Brian Wallace

    Chief Marketing Officer

    CERNER CORPORATION

    Darrell Johnson

    Chief Marketing Officer

    STOCKX

    Deena Bahri

    Chief Marketing Officer