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Top Constraints To Total Data Utilization

According to a recent CMO Council study—titled “Context, Commerce + Customer: Best Practices to Exceed Expectations”—marketers need more effective sharing and use of data and intelligence, but nearly one-fifth of marketers are not sure that a fully integrated, live data ecosystem view via dashboards is possible in their organizations. The chart below reveals the top reasons why marketers feel they are unable to fully leverage the data they have.

Source: Context, Commerce + Customer Best Practices to Exceed Expectations. CMO COUNCIL MAY 2016

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