CHART

What is holding organizations back from implementing a truly data-driven customer strategy?

While customer experience remains a top priority for marketers, the ability to deliver personalized experiences in real-time is hindered by fragmented technology and engagement systems, as well as the lack of a solid data foundation upon which to build a customer strategy.

Source: EMPOWERING THE DATA-DRIVEN CUSTOMER STRATEGY REPORT. CMO COUNCIL 2017

Chart Themes

  • CX Strategy
  • Customer Engagement
  • Real-Time Marketing