Reports

Whitepaper

Best Practices In Mobile Relationship Marketing and Engagement: Capitalizing on Mobile Relationship Opportunities

While global consumers have been quick to adopt an immersive mobile lifestyle, marketers have been a bit more cautious about fully committing to mobile relationship marketing (MRM). More brands are launching apps or are establishing mobile-enabled content, but few are looking at the totality of the mobile relationship and fully integrating it into the overarching marketing strategy. In the CMO Co... More

Whitepaper

The Content Connection to Vendor Selection

Content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboratio... More

Report

Maximize How You Individualize

Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ... More

Whitepaper

Turning Social Feeds Into Business Leads

Social media represents an important marketing frontier for the automotive industry. Ninety-four percent of millennial car buyers—the industry’s largest and fastest-growing demographic—gather information online, and 38 percent of consumers say they will consult social media in making their next car purchase. Based on these facts, senior marketers recognize social’s capacity... More

Whitepaper

Best Practices in Big Data and Engagement

This paper looks at how leading brands are turning big data into actionable customer insights and engagements.  ... More

Report

Business Traction From Smarter SMB Interaction

This study by the CMO Council identifies and chronicles best practices in SMB marketing, partnering and co-innovation.... More

Whitepaper

Destination 2017

As customer expectations continue to evolve, one thing is certain: The customer experience of 2017 will look dramatically different from today.... More

Report

APAC Digital Marketing Performance Dashboard 2013

The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable.... More

Report

Japan Digital Marketing Performance Dashboard 2013

This research sought to identify how marketers are progressing in their digital marketing efforts in Japan, as well as where challenges still exist.... More

Report

Know More to Grow More

Based on a survey of large enterprise marketers, this report reveals marketers are spending more on SMB customers but still have deficiencies in data, insights and campaign effectiveness.... More

Report

Challenger Brands in Emerging Markets

McKinsey Institute research predicts that the share of Fortune Global 500 companies based in emerging markets will exceed 45 percent by 2025, up from just 17 percent in 2000. What is making these new contenders successful and which countries of the world are likely to benefit the most from the globalization or regionalization of their indigenous brands?... More

Whitepaper

Advancing Analytics

In this white paper, the CMO Council addresses the new era of customer-driven engagements and how marketing must look to customer intelligence to engage customers in a relevant, meaningful way.... More

Report

BtoB Content Impacts Customer Thinking & Buying Decisions

This infographic looks at the impact and value of BtoB marketing content and shares some of the key findings of a survey of more than 400 BtoB content seekers. ... More

Whitepaper

Better Lead Yield in the Content Marketing Field

BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types. ... More

Report

Customer Attainment From Event Engagement

This report on event marketing highlights the central role of events in customer engagement, but marketers need better tracking of business ROI to justify future investments. ... More

Whitepaper

2013 Online Advertising Performance Outlook

According to the McKinsey Quarterly, “the rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it. This problem has made it difficult for marketers to fully exploit the web’s promise as the most targeted and measurable medium in the history of marketing…Hobbled by nascent technol... More

Report

Big Data's Biggest Role: Aligning the CMO & CIO

As organizations realize the importance of delivering on a more customer-centric overall business strategy, big data has emerged as the real glue that has permanently cemented the relationship between the CMO and CIO.... More

Report

Brand Automation for Local Activation

This in-depth analysis reveals that even in the face of constrained budgets and overly taxed resources, marketers are optimistic that through improved targeting, relevance and measurement, optimization is possible, even at the most local, one-to-one customer level. However, to maintain brand image and effectively impact the bottom line, marketers will need to rethink the people and processes that ... More

Whitepaper

MRM Year In Review

This white paper looks into sentiments around mobile advertising, expectations of mobile experiences, and how leading brands are engaging through mobile.... More

Report

Profitability From Subscriber Acuity

This study investigates where and how new thinking around data, analytics and the utilization of actionable customer intelligence can further monetize mobile subscribers... More