Reports

Report

Marketing Outlook 2008

The CMO Council released the findings of its annual Marketing Outlook survey with an upbeat report on spend levels mostly holding steady or trending upward in 2008. Many marketers say they are frustrated and stymied by organization cultures, senior management mindset, and insufficient budgets. More than 800 senior marketers across all global regions responded to the CMO Council audit, which looked... More

Whitepaper

Mastering the CLOSE: London

The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a community of sales and marketing executives managed by the CMO Council and dedicated to developing best practices in optimizing sales performance through the integration and close partnership between sales and marketing. The CMO Council released a white paper detailing the overview and wrap up summary, speaker and session pres... More

Report

Profitability from Customer Affinity

According to research initiatives taken by the CMO Council, results indicate marketers are spending more time and resources on their customers. Profitability from Customer Affinity is a cooperative initiative developed from business schools, top market and customer relationship executives, designed to help marketers better understand how to manage the customer experience and improve return on acco... More

Report

Channel Performance Outlook 2008

A Scorecard on Vendor-Channel PerformanceThe CMO Council and The Channel Performance Board have completed the Channel Performance Outlook 2008 study and report to explore how vendor and manufacturer partners are interacting with resellers, dealers, and distributors to help you drive maximum results. Are vendors delivering the right deals, marketing mechanisms, and sales support to channel partners... More

Report

Call Center Exposure: Limiting Leaks and Peeks

With an estimated 100,000 call centers employing nearly 7.5 million workers handling an average of 1,708,379 calls per center per year, the opportunity for information leakage and data corruption is staggering.  For many companies, the call center is the first direct touch point to the consumer, and often an opportunity to access a consumer’s personal information.... More

Report

Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets

The new study by Deloitte and BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting action, in large part due to insufficient investment in strategic planning, getting the right information and having the required talent that can look beyond today's sales, profitability, current products, customers and ... More

Report

Define and Align the CMO

Through a proprietary mathematically based methodology created by Bluprints™, originators of the process to decipher business genetics, the CMO Council community was polled to define the quintessential modern CMO as defined by global CMOs. A complete formula outlining both positive and negative traits pulling at the core of the CMO is now available for download.... More

Report

Marketing Outlook 2007

This groundbreaking study uncovers the further changes executives plan to make in 2007 to upgrade organizational effectiveness, strengthen customer engagement and achieve even greater measurability. Most marketers say they will have larger budgets in 2007 to accomplish these goals. The 2007 Marketing Outlook study is the first in this annual benchmark study undertaken by the CMO Council.... More

Report

The Global Mobile Mindset

The Global Mobile Mindset Audit is the most comprehensive research effort ever undertaken to understand the needs, intentions and issues surrounding the purchase and use of mobile technology and services worldwide. Conducted by the CMO Council's Forum to Advance the Mobile Experience (FAME) and powered by Global Market Insite, Inc. (GMI), the audit surveyed nearly 15,000 consumers in 37 countries.... More

Report

Remote Revolution

By the end of 2005, the world's mobile and remote workforce jad expanded rapidly, companies are increasingly grappling with tough questions about how to best support, secure and empower their workers. Employee expectations were on the rise for ubiquitous real-time access to messaging and data, and 24/7 support for the devices and applications that can help deliver it. This study sur... More

Report

Comply on the Fly

Data security and compliance are hot-button issues. In 2006, with the growing number of mobile communication devices starting the grow – being used by evermore mobile and global knowledge workers – executives across the business were faced with advancing new security and compliance imperatives. But were companies doing enough to address the emerging challenges? This report po... More

Report

Secure the Trust of Your Brand

As the business-consumer relationship becomes more digitally dependent, successful information security management is becoming a critical determinant of brand trust, confidence and reputation. This report details consumer insights and attitudes toward security issues and their effect on brand loyalty. It is the first in what will be an ongoing, comprehensive study of the impact of security on corp... More

Report

Accelerate How You Differentiate

Is your company an alert enterprise? The ability to quickly identify and respond to market and operational risks and opportunities is a major competitive advantage, and one in which information technology is playing an increasingly important role. The need for companies to become Alert Enterprises is forcing management to take a serious look at internal structures, cultures and capabilities. This ... More

Report

Select and Connect

Select & Connect: Strategies for Targeted Acquisition and Retention explores the strategies, processes and methodologies to achieve maximum customer acquisition, retention and profitability. It also examines the marketing organization's level of customer knowledge, as well as the segmentation approaches used to target and acquire top prospects and profitable opportunities. By revealing pain po... More

Report

Targeting with Texting: The Value of Just In Time Mobile Messaging

According to professionals across a wide range of industries, text messaging has blossomed into a critical mechanism for enterprises and organizations as a means of instant, effective and affordable alerts. Text messaging, the practice of sending short messages to mobile devices, is enabling enterprises and governments to instantly send urgent alerts and notifications to support customer service, ... More

Report

Market Viligance, Product Diligence

Competitive global forces and factors are pressuring technology companies to constantly monitor, calibrate and adjust product development, build and delivery in the face of continuous and often unpredictable demand and supply chain dynamics. Adaptive pricing, agile response to competitive moves, effective stewardship of individual products, as well as astute management of product portfolios have b... More

Report

RetailFluency

The CMO Council surveyed retail shoppers at three consumer electronics stores in four U.S. markets to study the impact of the Internet on in-store purchasing behavior. While the findings represent a single snapshot of consumer behavior, they paint a clear and dramatic picture of the shifting landscape of media influence. The Internet is climbing in usage and purchasing influence, magazines, TV and... More

Report

Define What's Valued Online

By 2005, just as consumers were flocking to the Internet to research vacation destinations or new cars, buyers of B2B technology had also turned to the Web to research IT products, services and solutions. In fact, the majority of technology buyers were using the Internet as their primary resource for purchasing decisions. The Define What’s Valued Online explores online technol... More

Report

Crunch Time: Global Competitiveness

Conducted in late 2004 and early 2005, Crunch Time serves as a benchmark for the ever-increasing challenges of global competition. At the time, if you were an executive in the North American high technology or telecommunications industries, there was a high probability you felt the heat of increasing global competition. Yet, there is no executive formally assigned to the task o... More

Report

Digital Directions

In 2005, the evolution of digital was speeding up and the promotional marketing industry is in the midst of a metamorphosis. As the Internet began to realize its potential in reaching consumers and business, and with the proliferation of wireless networks and digital devices, digital media and technology were transforming promotional marketing. But there was a knowledge gap that was... More