Reports

Report

Call Center Exposure: Limiting Leaks and Peeks

With an estimated 100,000 call centers employing nearly 7.5 million workers handling an average of 1,708,379 calls per center per year, the opportunity for information leakage and data corruption is staggering.  For many companies, the call center is the first direct touch point to the consumer, and often an opportunity to access a consumer’s personal information.... More

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Competition at the Crossroads: Strategic Planning and Action in Disruptive Markets

The new study by Deloitte and BPM Forum finds that companies are having difficulty anticipating market change and are limited in their capacity to make effective course-correcting action, in large part due to insufficient investment in strategic planning, getting the right information and having the required talent that can look beyond today's sales, profitability, current products, customers and ... More

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Define and Align the CMO

Through a proprietary mathematically based methodology created by Bluprints™, originators of the process to decipher business genetics, the CMO Council community was polled to define the quintessential modern CMO as defined by global CMOs. A complete formula outlining both positive and negative traits pulling at the core of the CMO is now available for download.... More

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Marketing Outlook 2007

This groundbreaking study uncovers the further changes executives plan to make in 2007 to upgrade organizational effectiveness, strengthen customer engagement and achieve even greater measurability. Most marketers say they will have larger budgets in 2007 to accomplish these goals. The 2007 Marketing Outlook study is the first in this annual benchmark study undertaken by the CMO Council.... More

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The Global Mobile Mindset

The Global Mobile Mindset Audit is the most comprehensive research effort ever undertaken to understand the needs, intentions and issues surrounding the purchase and use of mobile technology and services worldwide. Conducted by the CMO Council's Forum to Advance the Mobile Experience (FAME) and powered by Global Market Insite, Inc. (GMI), the audit surveyed nearly 15,000 consumers in 37 countries.... More

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Remote Revolution

By the end of 2005, the world's mobile and remote workforce jad expanded rapidly, companies are increasingly grappling with tough questions about how to best support, secure and empower their workers. Employee expectations were on the rise for ubiquitous real-time access to messaging and data, and 24/7 support for the devices and applications that can help deliver it. This study sur... More

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Comply on the Fly

Data security and compliance are hot-button issues. In 2006, with the growing number of mobile communication devices starting the grow – being used by evermore mobile and global knowledge workers – executives across the business were faced with advancing new security and compliance imperatives. But were companies doing enough to address the emerging challenges? This report po... More

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Secure the Trust of Your Brand

As the business-consumer relationship becomes more digitally dependent, successful information security management is becoming a critical determinant of brand trust, confidence and reputation. This report details consumer insights and attitudes toward security issues and their effect on brand loyalty. It is the first in what will be an ongoing, comprehensive study of the impact of security on corp... More

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Accelerate How You Differentiate

Is your company an alert enterprise? The ability to quickly identify and respond to market and operational risks and opportunities is a major competitive advantage, and one in which information technology is playing an increasingly important role. The need for companies to become Alert Enterprises is forcing management to take a serious look at internal structures, cultures and capabilities. This ... More

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Select and Connect

Select & Connect: Strategies for Targeted Acquisition and Retention explores the strategies, processes and methodologies to achieve maximum customer acquisition, retention and profitability. It also examines the marketing organization's level of customer knowledge, as well as the segmentation approaches used to target and acquire top prospects and profitable opportunities. By revealing pain po... More

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Targeting with Texting: The Value of Just In Time Mobile Messaging

According to professionals across a wide range of industries, text messaging has blossomed into a critical mechanism for enterprises and organizations as a means of instant, effective and affordable alerts. Text messaging, the practice of sending short messages to mobile devices, is enabling enterprises and governments to instantly send urgent alerts and notifications to support customer service, ... More

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Market Viligance, Product Diligence

Competitive global forces and factors are pressuring technology companies to constantly monitor, calibrate and adjust product development, build and delivery in the face of continuous and often unpredictable demand and supply chain dynamics. Adaptive pricing, agile response to competitive moves, effective stewardship of individual products, as well as astute management of product portfolios have b... More

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RetailFluency

The CMO Council surveyed retail shoppers at three consumer electronics stores in four U.S. markets to study the impact of the Internet on in-store purchasing behavior. While the findings represent a single snapshot of consumer behavior, they paint a clear and dramatic picture of the shifting landscape of media influence. The Internet is climbing in usage and purchasing influence, magazines, TV and... More

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Define What's Valued Online

By 2005, just as consumers were flocking to the Internet to research vacation destinations or new cars, buyers of B2B technology had also turned to the Web to research IT products, services and solutions. In fact, the majority of technology buyers were using the Internet as their primary resource for purchasing decisions. The Define What’s Valued Online explores online technol... More

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Crunch Time: Global Competitiveness

Conducted in late 2004 and early 2005, Crunch Time serves as a benchmark for the ever-increasing challenges of global competition. At the time, if you were an executive in the North American high technology or telecommunications industries, there was a high probability you felt the heat of increasing global competition. Yet, there is no executive formally assigned to the task o... More

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Digital Directions

In 2005, the evolution of digital was speeding up and the promotional marketing industry is in the midst of a metamorphosis. As the Internet began to realize its potential in reaching consumers and business, and with the proliferation of wireless networks and digital devices, digital media and technology were transforming promotional marketing. But there was a knowledge gap that was... More

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Staging and Gauging

After facing the challenges of reduced travel following 9/11 and event-spend cutbacks during the subsequent business slowdown, event marketing rebounded. Expenditures on sponsorships, shows, conferences, meetings and other event activities grew by 15 percent in 2003 to over $140 billion, per Promotion Marketing Association/PROMO magazine. This growth environment led the CMO Council to launch ... More

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Measures and Metrics

The first time the CMO Council published a report on the topic of Marketing Performance Measurement (MPM) was back in 2004 -- long before MPM became a common part of the marketing lexicon. Selected by our over 1,000 members as the most compelling topic facing CMO's today, this report defined how companies should measure and quantify marketing's performance. It proved to be an invaluable ... More

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Marketing Under Siege

Published in February 2003, this study provided direct insights into the health of high-tech marketing in 2002 post internet bubble collapse, and provided a prognosis for the year ahead (2003). ... More