Reports

Whitepaper

Asia Pacific Digital Factbook 2015

The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of this region’s online marketing ecosystem. Over the past eight years, the Digital Factbook’s predecessor, the Asia Digital Marketing Association’s (ADMA) Asia Pacific Digital Marketing Yearbook, has ... More

Report

APAC Digital Marketing Performance Dashboard

The CMO Council and Adobe have partnered once again for our fourth annual study into the state of digital marketing across the Asia-Pacific region. This study reviews the state of adoption, readiness and maturity of organizations in Asia who are working to meet the demands of today’s digital customer, and it also provides comparisons to previous years’ studies to benchmark and measure ... More

Whitepaper

APAC Digital Directions

Confidence in digital marketing is gradually improving across the Asia-Pacific region, but metrics around these efforts are still a struggle for many marketers.  ... More

Whitepaper

APAC Digital Marketing Performance Dashboard 2014

The third annual “APAC Digital Marketing Performance Dashboard” was conducted by the CMO Council in partnership with Adobe. It included a six-month in-field program comprising quantitative surveys with more than 800 marketing executives. The study benchmarked the levels of adoption, traction and success of digital marketing in Australia, New Zealand, China, Korea, Singapore, Hong Kong ... More

Report

Maximize How You Individualize

Digital engagement has flourished in Asia, now home to more than 40 percent of the world’s Internet population. Social media, as a key example, has grown at the rate of 10 million new registered users per month. However, most critical to brands is that consumers across APJ are not just registering on social media channels, but they are actually engaging with brands and each other. According ... More

Report

APAC Digital Marketing Performance Dashboard 2013

The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable.... More

Report

Japan Digital Marketing Performance Dashboard 2013

This research sought to identify how marketers are progressing in their digital marketing efforts in Japan, as well as where challenges still exist.... More

Report

Advancing Customer Intelligence in APAC

When it comes to improving the customer experience through better market listening, responsiveness, and leveraging of data and actionable insights, most of APAC’s senior marketers felt they were not there yet, but were working toward it.... More

Report

What's Critical in the Vertical: Retail Banking In Australia

Only 15 percent of marketers in Australia’s $2.5 trillion banking sector feel confident they have sufficient insights into customer profitability, value and retention. While Australia remained on steady footing through the global recession, bank marketers now face a younger, smarter banking customer with a desire for greater digital interaction and online engagement. The complimentary paper,... More