Reports

Whitepaper

Establishing and Enriching the Content Supply Chain

This white paper details best practices in taking content to market—one that applies supply chain thinking to creative content development and delivery. It also discusses how content fuels the customer journey and, when done correctly, can be directly tied to business growth and revenue.... More

Whitepaper

From Creativity to Content

This study by the CMO Council, conducted in partnership with Libris, reveals that internal silos, disconnected content development strategies and a vast list of other marketing priorities have prevented visual assets from being fully leveraged across the organization.The 17-page strategic white paper, now available for download, is based on insights from a survey of nearly 200 marketers.... More

Report

Lead Flow That Helps You Grow

This detailed study from the CMO Council and the Content ROI Center finds that most companies are struggling to originate compelling thought leadership content that engages the right customer decision makers and produces quality lead flow that can advance sales performance. Not only do marketers lack unanimity on what constitutes an actual sales lead, but they also are not teaming effectively with... More

Whitepaper

The Content Connection to Vendor Selection

Content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions. The study also found that buyers tend to be clustered in distinctly different content sharing circles based on how the purchasing process is being driven, as well as their levels of collaboratio... More

Whitepaper

Better Lead Yield in the Content Marketing Field

BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types. ... More

Whitepaper

Authority Leadership Marketing

This paper from a leading practitioner of content marketing demonstrates how B2B leaders like Symantec, Oracle, Cognos, SGI, and others are using peer-powered, insight-driven content campaigns to engage target audiences around highly relevant topics and conversations that drive measurable brand and business results.... More

Report

Delivering Positive Impressions During Market Depressions

As the global financial crisis and US credit rating downgrade took grip, banks of all sizes were challenged to leverage and activate custom media channels to reassure, engage, inform, advise, and notify customers, stakeholders, and investors. Quick response to ever-changing conditions and market gyrations required nimble content provisioning and adept use of digital media channels for rapid versio... More

Report

Leveraging Loyalty to Transform Publishing

As marketers look for new channels of customer engagement, magazine advertising has been a casualty as online opportunities from ereaders to online publications become more cost-effective and trackable options. However, in this consumer survey, we see that customers aren't quite ready to abandon their magazines and they are certainly not ready for an onslaught of iPad-vertising to interrupt their ... More

Report

Select and Connect

Select & Connect: Strategies for Targeted Acquisition and Retention explores the strategies, processes and methodologies to achieve maximum customer acquisition, retention and profitability. It also examines the marketing organization's level of customer knowledge, as well as the segmentation approaches used to target and acquire top prospects and profitable opportunities. By revealing pain po... More

Report

Define What's Valued Online

By 2005, just as consumers were flocking to the Internet to research vacation destinations or new cars, buyers of B2B technology had also turned to the Web to research IT products, services and solutions. In fact, the majority of technology buyers were using the Internet as their primary resource for purchasing decisions. The Define What’s Valued Online explores online technol... More