Reports

Report

The Age of the Adaptive Marketer

This report highlights the challenge global marketers face in modifying brand materials across a growing multitude of touch points, and it demonstrates how can today’s modern marketing leader can accelerate adaptive marketing initiatives.... More

Report

Adaptability in Branded Content Delivery: Background Research

This presentation explores background research conducted by the CMO Council and other third party experts to explore the state of adaptability in the world's largest global brands.... More