Report

How Brands Annoy Fans

While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017, recent headlines and pronouncements by leading brand marketers highlight the significant limitations in this technology-driven ad buying process, with image-sensitive brands ap ... More

Reports

Report

How Brands Annoy Fans

As a result of digital content infection, nearly half of all consumers indicate they would rethink purchasing from brands, or even boycott products, if the ads from these brands appeared alongside digital content that offended them. While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017,... More