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MRM Year In Review: Mobile Advertising Bright Spots in 2012 White Paper

All signs are pointing to mobile as the preferred channel of choice for engaging device-dependent customers. As marketers look to understand, test, leverage, exploit and measure mobile advertising, there is also a call for best practices in how this integrates with both online and offline customer acquisition and relationship-building initiatives. To answer this call, the CMO Council has identified a collection of brand leaders in its latest whitepaper, entitled “MRM Year ...

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