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ETHICAL BRANDS CAUCUS

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Ethical Brand Forum + IMAX Screening of The Naked Brand

Increasingly, we are seeing pressures on brands, particularly those doing business in emerging markets, to be cause-committed, truthful, authentic, community engaged, and morally and culturally aligned with how they can help the planet and society as a whole. Corporate behavior and social commitment resonate with the consumer whose voice and influence has been amplified and multiplied many times over through social media, web connectivity and mobile channels.

In a new thought leadership initiative dubbed Make a Stand as an Ethical Brand in The Middle East, The CMO Council, in partnership with Social Enterprise Week, plans to source insight and content from a variety of academic and government resources, subject matter experts and brand leaders in the Middle East and North Africa to identify best practices, understand key issues and challenges, and assess progress and potential for ethical branding and enhanced Corporate Social Responsibility (CSR) in the region.

To kick off this campaign, we will have an Ethical Brand Forum in Dubai, UAE on Tuesday, 17th September linked to the screening of The Naked Brand, a documentary film on the future of advertising written, produced, and directed by ad industry “change agent” Jeff Rosenblum. The event will be hosted at the Meydan IMAX Theatre located on the premises of the Meydan Hotel in Dubai (overlooking the Meydan Racecourse). The afternoon and evening program will include a CMO Council MENA Advisory Board Meeting, film screening, discussion panel and reception. Invitees include marketers and other business leaders, media representatives, agency principals, social entrepreneurs, NGOs, government officials, academics and students.

Forum participants will explore the growing imperative to develop and maintain ethical brands and socially responsible business practices in an age of consumer-driven transparency, accountability and responsibility.
Register for the Ethical Brand Forum »

Jeff Rosenblum

Director, Writer & Producer
The Naked Brand

Jeff Rosenblum is a pioneer, a disruptor, an innovator and a pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have fundamentally changed market research, magazine publishing, sports broadcasting as well as advertising. As the founding partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands like Capital One, General Mills, The NFL and Suzuki Motorcycles. Every few years, Jeff likes to take on an insane challenge which has culminated in him getting repeatedly punched in the face in the "Vermont Toughman Competition," running an Olympic distance triathlon with no training, hiking to the bottom of the Grand Canyon where he decided to start an advertising agency despite the fact that he had never even been in one before and making a documentary despite never actually watching one in its entirety. Jeff is a Co-Chair of the Leadership Council of the Make a Wish Foundation and lives in New York City with his wife and two kids. He is currently soliciting ideas for his next insane challenge on Twitter: @jrquestus.

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Clare Woodcraft

Chief Executive Officer
Emirates Foundation

Clare Woodcraft is Chief Executive Officer of Emirates Foundation, responsible for driving its vision of supporting youth development in the UAE. She is mandated to focus the Foundation on delivering positive and permanent impact on the lives of young people in the country. Emirates Foundation is an early regional adopter of venture philanthropy which calls for a shift from short-term grant making to long-term, measureable and financial viable social investment.

Woodcraft brings to Emirates Foundation over 18 years of experience working in the field of sustainable development primarily out of emerging economies. She worked first as a development practitioner, then a journalist and then as a corporate executive specializing in the areas of social investment, government relations and communications.

Prior to joining Emirates Foundation, Woodcraft was Deputy Director at Shell Foundation, assigned to strengthen relations with social enterprises and address global development challenges.

In her earlier capacity as Regional Director of Communications for Shell in the Middle East and North Africa, she led a team of over 50 communications professionals across 14 countries. She was tasked with managing the oil major’s social investment portfolio in the region and addressing issues related to sustainability.

Woodcraft has also headed Visa International’s public affairs arm in emerging markets that saw her working closely with governments and financial sectors in the Middle East, Africa and Eastern Europe.

Her career profile includes an association with ASDA’A PR Consulting, a regional affiliate of global public relations firm Burson-Marsteller, as the Strategy Director.

Prior to relocating to Dubai, Woodcraft worked in Palestine as a consultant for various development agencies and contributed to several literary studies on the issue of development in a non-sovereign nation.

Author of a substantial body of work, she has served as Finance Editor of the Middle East Economic Survey and the Oil & Gas Journal.

Clare Woodcraft holds a bachelor’s degree from Salford University in the UK and a Masters in Development from the London School of Economics. She is fluent in English, Arabic and French.

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Noha Hefny

Senior Manager, External Communication & Citizenship – Asia, Middle East & Africa
PepsiCo

Noha Hefny is the Senior External Communication & CSR Manager for Asia, Middle East & Africa Sector comprising all PepsiCo food and beverage businesses in the region. She holds a Bachelor of Arts in Political Science with a specialization in International Relations and a minor in Philosophy from the American University in Cairo (AUC).

Noha is heading the external communications for the Asia, Middle East & Africa sector at headquarters level and is responsible for leading the regional implementation of PepsiCo’s social responsibility and sustainability strategy and initiatives.

One of Noha’s key roles is activating and driving PepsiCo’s Performance with Purpose agenda – a commitment to achieving financial success while leaving a positive imprint on society. Key accomplishments in this agenda include her leadership and oversight of PepsiCo’s Tomooh (“Ambitions”) program in Lebanon, Jordan and Egypt, which empowers Arab youth through education achieving multiple successes since her tenure. She has been a key driver of PepsiCo’s partnership with the Arab International Women’s Forum (AIWF), an NGO working to advance professional development for women in the Arab world and various other initiatives. She is also driving visibility for PepsiCo through her strategic leadership of media relations and engagement with key stakeholders of relevance to PepsiCo.

Noha joined PepsiCo in September 2008 as an Internal Communications Manager for South Asia Middle East & Africa Region. She then moved on to a broader role of AMEA Communications Manager, covering internal and external communications as well as CSR.

Prior to joining PepsiCo, Noha worked in the field of PR & Communications at the Middle East Affiliate of Fleishman Hilliard International, TRACCS PR. Prior to that, she had a shining international career with the United Nations with the UN High Commissioner for Refugees (UNHCR) as a humanitarian worker. She also worked for the United Nations Education, Scientific and Cultural Organization (UNESCO) as a Consultant based in Egypt. Her experience in the UN is focused on international development and includes strong exposure and expertise in the field of public affairs and public policy communication. She is also the author of the Regional Communication strategy for the American University in Cairo (AUC)-Egypt John Gerhart Center for Philanthropy and Civic Engagement.

Noha has lived and worked abroad most of her life and her interests include writing, socializing, travelling and photography.

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Ibrahim Al-Zu’bi

Head of CSR & Sustainability
Majid Al Futtaim Properties

The head of CSR for Majid Al Futtaim Properties, Ibrahim Al-Zu’bi, brings with him over fifteen years of experience in Sustainability and Corporate Social Responsibility. Ibrahim oversees the CSR strategy and raising the CSR Profile of Majid Al Futtaim Properties in the Middle East. Selected as one of the Top 100 Thought Leaders in Europe and the Middle East in 2011 by Center for Sustainability and Excellence in the US, he has taken environmental and CSR initiatives to another level in the Middle East and internationally through awareness campaigns for environmental issues, climate change and education programmes, as well as private sector engagement. Ibrahim is an official ambassador and education representative for the Honourable Al Gore Climate Project initiative and is a Climate Leader at the Climate Leadership Corps. He is also the West Asia Coordinator of the United Nations Environment Programme (UNEP) UNESCO YouthXchange Project. As an avid diver, Ibrahim’s passion led him to help establish the environment and research department at the Emirates Diving Association (EDA), a UNEP accredited NGO, where he currently acts as Environmental Advisor and Executive Director. A driving force behind the NGO, Ibrahim also acts as editor of EDA’s quarterly diving magazine ”Divers for the Environment”, the first diving magazine in the Middle East.

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Gundeep Singh

CEO & Founder
The Change Initiative

Gundeep Singh is the chief executive and founder of The Change Initiative in Dubai. He began his career as an operations manager with ITC in India, before serving the Charanjit Singh Group as Senior Manager Operations from 1988-1994. He later became the youngest general manager of the Southern Pacific Corporation in South East Asia, working for the company between 1994 and 1997. In 1997 Singh started his own business, The Learning Curve, before joining UAE-based Al Ghurair Group in 1999. He was Regional Manager Human Resources at HSBC Middle East from 2002-2006. A graduate of India’s University of Madras, Singh has master degrees from New York State’s Cornell University and the ESSEC Business School in Paris. He received a Fulbright Scholarship with one of the highest GMAT scores recorded in India and was nominated to attend both Harvard Business School and Duke University. Singh is a certified trainer and a published author in India of the motivational business titles ‘First Steps to Career Success’ and ‘Understanding Your Capability’. He also speaks eight languages, including French, German and Italian.

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Ebrahim Al Haddar

Co-Founder & Chairman
Nahtam Social Responsibility

Nahtam Social Responsibility (NSR) is headed by Ebrahim Al Haddar, an Emirati with a dynamic personality filled with a philanthropic heart and vision. Educated in engineering in the UK, Ebrahim Al Haddar has extensive experience and has held various executive positions in national and multinational companies in the Middle East.

He was honoured to work for the Private Office H.H Sheikh Khalifa Bin Zayed Al Nahyan and H.H. Dr. Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan in Abu Dhabi in the past. Being a sports lover, Mr Ebrahim organised and represented the UAE locally and internationally for Endurance Horse Rides, Formula One Power Boat Race and offshore power boat races for which he was awarded the Zero Accident Award. He had the privilege of serving as ‘GRAND JURY’ for the Endurance Horse Ride and as a Steward in the ‘FLAT RACING’ as well as in the DUBAI WORLD CUP (The first trainee uae national to hold this position).

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Meydan IMAX Theatre

Meydan IMAX Theatre

Meydan Road, Nad Al Sheba, Dubai
+971 4 381 3760

Located at the prestigious Meydan in Nad al Sheba, the Meydan IMAX Theatre is home to the largest screen in the Middle East & Asia. The IMAX screen soars up to eight stories high and is designed to encompass your peripheral vision. Half the size of a football field and large enough to show a life-size whale, the IMAX screen will fully immerse you in the story.


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3:30pm – 7:00pm:        CMO Council MENA Advisory Board Meeting

By Invitation Only - Reserved for Senior Brand Marketers and CSR Executives
Members of the CMO Council’s MENA Advisory Board and other senior marketers, CSR experts and ethical branding leaders from across the Middle East will convene in Dubai to discuss top-of-mind issues, exchange best practices and network with peers in advance of The Naked Brand IMAX movie screening, debrief and panel discussion.

7:00pm – 7:30pm:        Welcome Reception and Networking

7:30pm – 8:30pm:        IMAX Screening of The Naked Brand

The Naked Brand – written, directed and produced by ad industry ‘change agent’ Jeff Rosenblum – is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.

Corporations have incredible influence on the world we live in and that's given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn't enough. It's time to actually be great.

8:30pm – 8:45pm:        Debrief and Key Takeaways from the Film

Jeff Rosenblum - Director, Writer & Producer of The Naked Brand
Drawing on his experience researching and producing The Naked Brand documentary, Jeff Rosenblum presents a look at the future of advertising. He will highlight leading brands that have embraced the transparency revolution, including Under Armour, Unilever, Zappos and Patagonia. He will show how advertising is the connection point between consumers and corporations and that the industry can be the linchpin in a revolution that enables corporations to earn billions while moving the planet forward. This session will end with a brief Q&A with the audience.

8:45pm – 9:45pm:        Discussion Panel

Make a Stand as an Ethical Brand: Tools, Tips and Techniques for Evolving into a Social Brand and a Socially Responsible Business
Brand leaders, social entrepreneurs, academics, government officials and other subject matter experts in the Middle East and North Africa will engage in strategic dialogue to identify best practices, understand key issues and challenges, and assess progress and potential for ethical branding and CSR transformation in the region. This discussion will conclude with a Q+A session with the audience.

Moderator:
Clare Woodcraft Chief Executive Officer, Emirates Foundation

Panelists:
Noha Hefny Senior Manager, External Communications & Citizenship – Asia, Middle East & Africa, PepsiCo
Ibrahim Al-Zu’bi Head of CSR & Sustainability, Majid Al Futtaim Properties
Gundeep Singh CEO & Founder, The Change Initiative
Ebrahim Al Haddar Co-Founder & Chairman, Nahtam Social Responsibility

Pepsico

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of over $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009.

Emirates

On October 25, 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and an Airbus 300 B4. Then as now, our goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for our commitment to the highest standards of quality in every aspect of our business.

Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only do we support that policy, but we see it as vital to maintaining our identity and our competitiveness. After making its initial start-up investment, the Government of Dubai saw fit to treat Emirates as a wholly independent business entity, and today we are thriving because of it. The airline has recorded an annual profit in every year since its third in operation.

Continuing their explosive growth while continually striving to provide the best service in the industry is the secret of Emirates’ success. www.emirates.com

RAK Ceramics

RAK Ceramics is a 1 billion dollar global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramics manufacturer with a global annual production output of 117 million square meters of ceramic and porcelain tiles, 4.5 million pieces of bathware and 20 million pieces of tableware. Specializing in high-quality ceramic wall and floor tiles, Gres Porcellanato, and sanitary ware, RAK Ceramics uses more than 8,000 production models, with new designs added almost every week to its portfolio. Tiles are manufactured in a variety of sizes, from 10 cm x 10 cm up to 125 cm x 185 cm, the widest range offered in the ceramic field.

RAK Ceramics is the world’s first company to launch Luminous, the wonder tile that glows in the dark, and the Antimicrobial, a super specialty tile for the hospitality industry. The company's creations include the high-valued brand "Elegance Ceramics" and it continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, Stone Art Collection, Orion Collection and Wood Art Collection using the latest Nanopix digital printing technology. It has also launched its trendy tiles in unique sizes of 25x70 and 20x50 appealing to the urban consumers. Further it has tapped the children tiles segment with the launch of Junior Tiles Collection.

RAK Ceramics is a ISO 9001 : 2008 & ISO 14001 : 2004 certified organisation. In 2007, it was given an AA rating and was ranked among the top four brands in the UAE by UK-based Brand Finance Middle East. RAK Ceramics was also recognised as Company of the Year in 2004 by the Arabian Business Awards and bestowed the MRM Business Award for Manufacturing, the highest manufacturing award of the UAE. RAK Ceramics won the Innovation Award for its revolutionary RAK Slim tile at Kingfisher Supplier’s Awards in Hong Kong in 2010. RAK Ceramics has won Asia’s Best Brand and Best Employer Brand at CMO Asia Awards in 2011 organized by US-based CMO Council that recognizes excellence in branding and marketing. RAK Ceramics won the Best Innovative Company at Asian Quality Leadership Awards 2012 in Dubai. RAK Ceramics retained its Superbrand status for the last 5 consecutive years in the region. RAK Ceramics was also honoured with the Best Brand Award and CSR Company Award during the Middle East Business Leaders Summit and Awards, Dubai in 2010 and 2011 respectively, which recognises decades of business excellence.

RAK Ceramics is the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE. The UAE Ministry of Environment and Water (MOEW) awarded the company with the Environmental Performance Certificate (EPC) in recognition of its successful efforts to comply with environmental protection standards and regulations. RAK Ceramics was also honoured by the Emirates Securities and Commodities Authority (ESCA) for complying with good governance and transparency according to best international practices.

RAK Ceramics has produced its first Sustainability Report as per GRI framework which describes the company’s transparency, corporate governance and CSR initiatives that play a significant role in contributing to the economy, society and environment. RAK Ceramics is the first ceramics manufacturing company in the region to produce a GRI-based sustainability report.

RAK Ceramics offers a complete solution with its diversification into tile adhesives and grouts in a joint-venture with Laticrete International Inc of USA to form Laticrete RAK; a joint venture with German-based Kludi to manufacture a range of taps, faucets and other accessories for sanitary-ware products under the brand name Kludi RAK; eco-friendly paints under the brand RAK Paints and RAK Porcelain, the tableware range of products targeted at high-end hospitality industry. All these subsidiaries contribute to RAK Ceramics brand by offering complete value-added service to clients.

Presenting Partners

Social Enterprise Week

Social Enterprise Week is The Middle East's first week dedicated to social enterprise in the region. Our mission is to build a platform that brings together thinkers, innovators, and leaders to shape the future of social enterprise in the region through a dedicated week of events. Social enterprises are businesses that use market-based solutions to tackle social problems, making society better while generating profit. The Week highlights the success of local and regional social entrepreneurs who have built social enterprises in diverse sectors from tourism to finance to fashion. It also seeks to foster a better understanding of how social enterprises can contribute to our vibrant local economy. Learn about social enterprises straight from the pioneers in the field. Listen to their experience about what it takes to help your business succeed. Make the connections that you need to take your social enterprise to the next level. Social Enterprise Week has a full week of back-to-back events that will enlighten, excite and inspire.

CMO Council

The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,500+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Strategies, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center and the Forum to Advance the Mobile Experience (FAME).

Supporting Partners

C3 - Consult & Coach for a Cause

C3 - Consult & Coach for a Cause is a UAE-based social enterprise aiming to unlock the potential of social ventures and help them maximize their impact on the community. C3 mobilizes corporate professionals, consultants and coaches to share their knowledge and expertise with social entrepreneurs on a volunteer basis. C3's key objectives are:

  1. Increasing awareness about social business models, their business advantages and their potential social impact
  2. Creating a network of socially conscious professionals and social entrepreneurs to foster the next generation of social business leaders
  3. Facilitating idea exchange and knowledge transfer from corporate to social businesses and increase awareness about social issues
  4. Providing social entrepreneurs with proven business frameworks and personal coaching support

Mediaquest

Founded in 1997, Mediaquest provides unique insights into the Arab world through its diverse range of media. It operates in Algiers, Beirut, Dubai, Jeddah, Riyadh and Paris and publishes in three languages. With more than 20 consumer and trade titles covering business, marketing, communications, women’s interests, lifestyle, entertainment and automotive, Mediaquest is one of the leading media companies in the Middle East and North Africa. Our mission is to inform, educate and entertain audiences in the MENA region, building a bridge between the Arab world and the West. We pride ourselves in providing unbiased analysis of the issues that matter most to the region.

LimeLight

Limelight is an independent business to business PR agency based in London and Dubai. We develop and execute highly effective public relations campaigns to help businesses achieve a range of commercial and strategic objectives. Through applying intelligent thinking and marketing nuance to B2B PR, thought leadership, marketing communications, digital PR, event PR, copywriting, business development and media training, we make a fundamental difference to the profile, reputation and commercial success of our clients' businesses.

Media Partners

Gulf Marketing Review

For two decades, Gulf Marketing Review (GMR) has been the most trusted source of marketing and media intelligence in the region by mastering a blend of analysis, research and insight to deliver the very best of news from multiple marketing disciplines. It continues to provide business critical information to blue chip businesses and high net-worth decision makers through its combination of research, analysis, features, interviews and news tailored to clients, media owners and their agencies operating across the MENA region. GMR’s partnership with the prestigious international Effie Awards marks a major milestone in the history of marketing in the Middle East. The initiative brings a broader international dimension to marketing in the Middle East while launching the Effies into one of the most dynamic emerging markets in the world. The GEMAS Effie Mena Awards are testament to GMR’s editorial credentials as the region’s most highly respected marketing magazine.

Dotmena

Dotmena.com has established itself as the portfolio of choice for advertisers and publishers to expand their reach in the Middle East. Representing more than 35 million unique visitors, one billion impressions covering varied fields and industries, dotmena.com provides a premium digital platform for advertisers. The service allows Mediaquest to match the right ad to the right audience at the right time in the fields of business, marketing, communication, sports, women’s interests, lifestyle and entertainment. Our aim is to bring value to the advertiser by implementing measurable communication solutions to engage readers and brands.

Academic Partners

American University in Dubai

The American University in Dubai is a private, non-sectarian institution of higher learning founded in 1995. AUD's enrollment in 2012-2013 averaged 2,600 students. In Spring 2013, over one hundred nationalities were represented in the AUD student body. AUD offers both undergraduate and graduate degrees and a Certificate in Middle Eastern Studies. In addition to courses in their chosen program/major, undergraduate students in all disciplines must follow a curriculum in Arts and Sciences. This is in fulfillment of the general education portion of their degree requirements. Through its Center for English Proficiency (CfEP), the university also conducts Intensive English programs designed to develop university-level English language skills in students requiring additional language study before commencing university. The university's faculty possess appropriate academic credentials. Furthermore, many are or have been practicing professionals of note. In terms of faculty composition, North Americans have the highest representation of any national group. AUD's multi-complex facility has been conceived with the objective of supporting the university's programs (both academic and extra-curricular) to an American standard. The campus surroundings include Dubai Internet City and Media City.

University of Wollongong in Dubai

The University of Wollongong in Dubai (UOWD) is one of the UAE's oldest and most prestigious universities. Established in 1993 by the University of Wollongong in Australia – currently ranked amongst the leading universities in the world – UOW in Dubai represents a pioneering Australian initiative in the Gulf region. From humble beginnings opposite Al Mulla Plaza, through the landmark presence on Jumeirah Road, to our current location at Dubai Knowledge Village, UOWD has become recognised as an integral part of Dubai’s academic landscape. All UOWD academic programs are accredited by the UAE Ministry of Higher Education and Scientific Research and quality assured by the University of Wollongong in Australia, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOW Australia is the 12th highest ranked Australian University and has achieved five out of five stars in all six educational categories assessed by the Good Universities Guide 2013. Against this benchmark, students at UOWD can be assured an international standard of education, earning a degree that is recognised locally and can be transferred to an Australian qualification on completion of study. The University's faculties are operated by locally and internationally recruited academics, with extensive teaching, business and industry experience. They bring to the classroom a wealth of knowledge gained from research and professional practice in their respective fields, providing students with a stimulating, multi-dimensional academic environment. Classes are small in student numbers, allowing the Lecturers to cater to individual learning needs. UOWD is an ideal choice for overseas students looking for an internationally accredited degree, close to home. Tuition and living costs are lower than comparative programs of study in the US, UK or Australia and international, non-resident students can benefit from a simplified visa application process. Our internationally recognised qualifications enable UOWD graduates to pursue rewarding careers and our 6,000 alumni include many high profile graduates in senior positions in public and private sectors across the region.

SP Jain School of Global Management

S P Jain School of Global Management is a Business School based in Dubai and Singapore with two major alliances in Toronto (Schulich School of Business) and Sydney (Australian Graduate School of Management). S P Jain has been accredited by AMBA (UK), Department of Education, New South Wales (Australia), ABEST21 (Japan ) and has also been granted the status of Institution of Higher Learning by the Ministry of Education, Government of Singapore. It was ranked No. 1 amongst Institutes of Higher Learning in the UAE by A C Nielsen in 2008. In FT's newly released 2011 ranking, the Financial Times (FT) of London ranked S P Jain’s Global MBA Program as 9th Best in Asia (overall), 2nd Best for Value for Money, 3rd Best for Placement Success and 4th Best for International Mobility. It was ranked 68th overall. S P Jain School of Global Management offers various programs in the fields of Information Technology, Finance, HR, Marketing, etc.

For more information on the Ethical Brand Forum and to explore how you and your team can get engaged in this event, please contact:

Bryan DeRose (bderose@cmocouncil.org; +1.650.433.4144).

Marketers, business leaders, entrepreneurs, media representatives, agency principals, NGOs, government officials, academics and students are invited to participate in the Ethical Brand Forum free of charge.

To register yourself and/or your colleagues for this complimentary event, please fill out the form below.

* Required fields

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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