39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Jul 25, 2019

BRANDS CHALLENGED TO GIVE MILLENNIALS AND GEN Z CONSUMERS WHAT THEY REALLY WANT: EXPERIENCES ACROSS BOTH DIGITAL AND PHYSICAL CHANNELS

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice More

Jun 11, 2019

LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Op More

Jun 4, 2019

LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Pr More

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advan More

Aug 28, 2019

AiThority

CMO Council’s report, “The Customer in Context,” states that 47 percent of consumers will abandon a brand when not treated More

Aug 27, 2019

Business Wire

According to the CMO Council Study, three in four marketers say GDPR will increase transparency into customer data, which makes customers fe More

Aug 23, 2019

MarTech Series

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice More

Aug 22, 2019

MyCustomer

Last month, the CMO Council published the results of a study that sought to identify what communication channels consumers prefer to use whe More

Aug 21, 2019

Adobe Blog

According to research from the CMO Council, only 14% of marketers feel that their company has achieved customer-centricity. Although ch More

CBS

Mike Benson

Chief Marketing Officer

Mike Benson has joined CBS as President and Chief Marketing Officer.

IDEMIA

Brian Wallace

Chief Marketing Officer

Augmented identity company Idemia announced that Brian Wallace will join the company as senior VP and CMO (Chief Marketing Officer...

CERNER CORPORATION

Darrell Johnson

Chief Marketing Officer

Cerner Corporation (CERN) announced today that Darrell Johnson is joining the company in the newly created role of Chief Marketing...

STOCKX

Deena Bahri

Chief Marketing Officer

StockX is expanding its leadership team with the appointment of Deena Bahri as its first Chief Marketing Officer.

FANDOM

Stephanie Fried

Chief Marketing Officer

Fandom, the fan-first global entertainment platform, announced today the appointment of Stephanie Fried as Fandom's Chief Marketin...

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