Head of Marketing
The Foschini Group
Pride has the privilege of leading the Marketing strategy at TFG for the Foschini Division.
A team that houses female brands championing female confidence and inspiring women
to find their position in the economy. Having nurtured her career over 18-years, Pride’s
focus has been on brands that require turnaround strategies and sustainable growth. The
brands and people she has worked with have been in multiple geographies and industries
including FMCG, Financial Services, Public Sector, as well as Advertising. Her work is
anchored on 3 key pillars: that better people (personal branding) lead to better brands
(brand strategy) and ultimately better organizations (corporate strategy). Through her
MBA from Gordon Institute of Business, she is a published research author in the Journal
of Brand Management. Her study focused on how organisational competitiveness through
employee endorsement aims to change organisations from within.
Pride also supports the development of female professionals and entrepreneurs through
her involvement with the Zanele Mbeki Fellowship for Female leadership in Africa. She
aims to challenge brands to do their part in contributing to a female rich economy
throughout the continent.