Dean and J.B. Fuqua Professor of Marketing
Fuqua School of Business, Duke University
William Boulding is Dean and J.B. Fuqua Professor of Marketing at the Fuqua School of Business, Duke University. He is the former Area Coordinator for the Marketing faculty at Fuqua, a past Co-Director of the Teradata Center for Customer Relationship Management, and served as the Academic Program Director for both the Marketing Leadership Forum and the Advanced Management Program in executive education at the Fuqua School. He received his BA in Economics from Swarthmore College and his Ph.D. in Marketing from the Wharton School, University of Pennsylvania. He publishes his research in marketing and management journals including Marketing Science, Management Science, Journal of Marketing, the Journal of Consumer Research, the Harvard Business Review, and the Journal of Marketing Research. He won the 1998 William F. O’Dell Award for the Journal of Marketing Research article making a "significant long-run contribution to the marketing discipline," and the 2006 Harold H. Maynard Award for the Journal of Marketing article making a “significant contribution to marketing theory and thought." Dr. Boulding's teaching interest focuses on understanding the company-customer "value interface," i.e., the interface of value creation for customers and value creation for firms. He is a past recipient of The Outstanding Teacher award from the Fuqua School, and has been cited for teaching excellence in various editions of the book Business Week Guide to the Best Business Schools spanning a period of two decades, including the most recent edition (2003) and a "four-star" rating in the 1995 edition. He is also the 1997 recipient of the Bank of America Faculty Award "for excellence in teaching, research, leadership and service." With respect to industry contact, he has engaged in sponsored research, consulting, or executive development with a number of companies. These companies include IBM, AT&T, Bank of America, Sears, Leo Burnett, Northern Telecom, Eli Lilly, Blue Cross/Blue Shield, Ford Motor Company, ITT, Digital Equipment, Lafarge, U.S. Postal Service, Stride Rite, BellSouth, Wolseley, Hanes, Harnischfeger, Bethlehem Steel, Thomson Newspapers, Siemens, Citibank, and Southwestern Bell.