Richard & Susan Lenny Distinguished Chair in Marketing
J. Mack Robinson College of Business, Georgia State University
Dr. Kumar has extensive consulting experience working on marketing projects for companies including IBM, P&G, ICICI, ING, Wells Fargo, Pitney Bowes, BP/AMOCO, AOL, MGM Mirage, Polo Ralph Lauren, PeopleSoft, Chick-fil-A, Sigma Genosys, Houston Cellular, AT&T, Southwestern Bell, Exxon, Builders Square, American Airlines, Coca-Cola Foods, DuPont, First Interstate Bank, Houston Lighting and Power, GTE, San Jacinto Girls Scouts, Inc., Scientific Software Intercomp, Inc., and Texas Children’s Hospital. Dr. Kumar has also directed marketing research projects for clients including Coca-Cola Foods, Compaq Computers, Baker-Hughes, IKON, Bristol Myers Squibb, ABB, etc. Dr. Kumar is an expert on working with customer databases to build efficient direct marketing and database marketing programs for Fortune 500 firms dealing with B2B and B2C markets. Dr. Kumar has won several Research Excellence and Teaching Excellence Awards in his career and is currently listed in Who's Who Worldwide, and Who's Who Among Global Business Leaders for his leadership and achievement in the field of Marketing. He has published over 100 articles, books and book chapters. His research has been published in leading academic journals including the Harvard Business Review, Journal of Marketing, Marketing Science, Journal of Marketing Research, Operations Research, Journal of Retailing, and the Journal of International Marketing, and in many other international journals as well as in the proceedings of many national conferences in the U.S and abroad. He has won several awards for his research publications in scholarly journals including the Don Lehmann Award twice (2002 and 2005) for the best paper published in the Journal of Marketing/Journal of Marketing Research in a 2-year period and the MSI/Paul H Root Award twice for the 2003 and 2005 Journal of Marketing articles contributing to the best practice of marketing . Dr. Kumar was recently ranked as one of the top five scholars in marketing worldwide . A member of Phi Kappa Phi Honor Society, Dr. Kumar received his Bachelors in Engineering (with Honors) and Masters in Industrial Management (with Honors) from the Indian Institute of Technology, and his Ph.D. in Marketing from the University of Texas at Austin. (www.drvkumar.com ).