Rashi Glazer

Professor of Marketing, Haas School of Business

University of California, Berkeley

RASHI GLAZER (glazer@haas.berkeley.edu) is Professor at the Walter A. Haas School of Business, University of California, Berkeley and Co-Director of the School’s Management of Technology Program.  He has also served as the Director of the Haas School’s Center for Executive Education and the Director of the Center for Marketing and Technology.  He has an MBA in 1979 and a Ph.D. in 1982 from Stanford University's Graduate School of Business and from 1982-1989 was on the faculty at Columbia University's Graduate School of Business.  His teaching and research interests are in the areas of competitive marketing strategy, technology and information-technology strategy, interactive and database marketing, e-commerce, and consumer and managerial decision making. He was the founding Co-Editor of "Journal of Interactive Marketing" and an Associate editor of "Management Science."  His articles have appeared in "Marketing Science," "Management Science," the "Journal of Marketing Research," the "Journal of Consumer Research," the "Journal of Marketing" and other leading publications and he is the co-author of three books, "The Marketing Information Revolution," "Readings On Market-Driving Strategies" and "Cable TV Advertising."  He was founder of a communications company specializing in innovative applications of video technology and has consulted to and conducted executive education programs for numerous companies including Agilent, Arbor Health Care, AT&T, Autodesk, Baxter Labs, BEABellSouth, Boston Scientific, CBIS/Matrixx, Daimler-Chrysler, Deere & Co., Deluxe, Equitable Life, Exigen Group, Fairchild Semiconductor, Gemini Consulting, Genencorp, Genentech, Hakuhodo, Hewlett Packard, IBM, Intel, Jones Day, Levi Strauss, MicroUnity Systems, MIPS, Mitsubishi, Motorola, Pacific Bell, Pacific Gas & Electric, SAP, SBC, Siemens, SmithKline, SUN Microsystems, Telegroup, Telekurs/Teknekron, Time, Inc., Toshiba, Trans Union, United Arab Emirates, Visa and Wells Fargo.  He is the developer of the INFOVALUE  program for measuring the value of a firm's information and SUITS , an interactive computer simulation for teaching the strategic use of information and the integration of information technology strategy with business strategy.  He has won several awards for teaching excellence at the MBA and Executive Education levels, including twice as the Haas School's Best Teacher of the Year Award and has been a finalist for the UC Berkeley Campus-Wide Distinguished Teacher Award.