Roy O. Rodwell Distinguished Professor of Marketing
Kenan-Flagler Business School, University of North Carolina
Barry L. Bayus is Roy O. Rodwell Distinguished Professor of Marketing & Entrepreneurship at the University of North Carolina's Kenan-Flagler Business School. Barry's teaching and research interests are in the areas of innovation, new product design and development, marketing strategy, and technological change. Prior to joining the marketing faculty at UNC, Barry worked in both industry and academia. After receiving his PhD from the Wharton School, Barry joined RCA as a senior member of their corporate staff where he worked on market forecasting approaches. Barry has also been a member of the business school faculties at Cornell University and the Wharton School. He has also served as an expert witness in patent infringement cases involving high tech products. Based in part on his in-depth historical study of the phonograph industry from its invention by Thomas Edison in 1877, he was interviewed for "His Master’s Voice: The Marvelous Talking Machine," a documentary film on the evolution of the phonograph and branding that was released in Fall 2003. Barry has taught in several programs dealing with the topics of innovation and product development, product management, and marketing strategy. He has also delivered custom education courses on these topics as part of programs offered by the Product Development Management Association, GfK (Germany), and the University of Georgia. Barry has published numerous research papers in various academic and business journals. His recent research is concerned with issues such as the creation and evolution of innovative products and services, technology commercialization, marketing strategies for startups in a new market, speed-to-market tradeoffs, and product life-cycle management. Barry has BS degrees in economics and mathematics from the Massachusetts Institute of Technology, and MS and PhD degrees in operations research from the Wharton School (University of Pennsylvania).