Ravi Dhar

George Rogers Clark Professor of Management and Marketing & Director of the Center for Customer Insights

Yale School of Management, Yale University

Ravi Dhar is the George Rogers Clark Professor of Management and Marketing and director of the Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as professor of psychology in the Department of Psychology, Yale University. He is an expert in consumer behavior and branding, marketing management, and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech, and luxury goods. His research involves using psychological and economic principles to investigate fundamental aspects about the manner in which preferences are formed and constructed in order to understand and predict consumer behavior in the marketplace. He is also interested in the processes of self-regulation and, in specific, in the simultaneous pursuit of multiple goals. In real-life situations, people hold several different, even conflicting, goals that they intend to pursue (e.g., enjoy different culinary delights while also wanting a slim figure, pursuing career objectives while also wanting to spend time with family and friends). His ongoing research explores the regulation of multiple goals in multiple goal systems. His work has been mentioned in "Business Week," "The New York Times," "The Financial Times," "The Wall Street Journal," "The Economist," "USA Today" and other popular media. He has been a visiting professor at HEC Graduate School of Management in Paris, at Erasmus University in the Netherlands, and at the Business Schools at Stanford and New York University. He has written more than 35 articles and serves on the editorial boards of leading marketing journals, such as "Journal of Consumer Research," "Journal of Marketing," "Journal of Marketing Research," and "Marketing Science." He has led marketing seminars for senior executives in Asia, Europe, and North and South America.