Byron Sharp

Director of the Ehrenberg-Bass Institute for Marketing Science and Professor of Marketing Science

University of South Australia

Professor Sharp is known as an exciting, even controversial speaker who "makes a habit of challenging conventional business ideas" (Market Research News UK).  Byron speaks on a number of topics regularly around the world. Byron is currently working with Professor Jerry Wind to host an invitation-only conference at The Wharton School, University of Pennsylvania on "Empirical Generalisations" in Advertising. The conference brings together thought leaders from industry and academia to compile a list of scientific laws about advertising and media, and discuss how these might be used to help navigate the Digital Revolution. Byron's other major project is the completion of the book "Laws of Growth: what marketing science now knows for certain”