Dr. Barry Green

Vice President - CRM & Loyalty

Etihad Airways

Barry currently holds the position of Head of CRM (Customer Relationship Management) and Loyalty within the Marketing Department at Etihad Airways. He is responsible for the Loyalty Programme Development and Operation, Customer Relations, Outbound Marketing (Email Campaign execution) and Customer data analytics and scoring. He has worked in the Airline Industry for about 13 years – previously working for both Swissair and Swiss International Airlines. During his time at Etihad Airways, Barry launched the "Etihad Guest" loyalty programme, and has also implemented many CRM initiatives to improve the service offered to passengers. Barry continues to enhance and develop the Etihad Guest programme and constantly strives to introduce innovative features into the airline loyalty programme arena. Barry worked as an IT consultant in many different industries for around 15 years before being introduced to the complexities and addiction of working in the Airline industry. He has found that his experience and expertise in IT has proved to be extremely useful in the CRM field, as so many of the CRM initiatives depend heavily on the successfully incorporation of Information Management disciplines.