Regional Director - Middle East & Africa
Western Union Business Solutions
Prrasad leads Western Union's Business Solutions division across the Middle East and Africa. His responsibility covers introducing and managing strategic initiatives and services in the region to positively impact customer retention and long term growth for Western Union in the money transfer industry. He established Western Union as the leader in money transfer industry across the region. He increased market share and consumer base in money transfer through multiple money transfer services. Prrasad was also responsible for launching Western Union's Account Based Money Transfer service to cater to bank consumers by establishing relationships with banks in the region.