Venkatesh (Venky) Shankar

Coleman Chair Professor in Marketing

Mays Business School, Texas A&M University

Venky Shankar is Coleman Chair Professor of Marketing at the Mays Business School, Texas A&M University. His areas of specialization include Competitive Strategy, Innovation, e-Business, International Marketing and Retailing. He has a Ph.D in marketing from the Kellogg Graduate School of Management, Northwestern University. His research has been published in the Journal of Marketing Research, Marketing Science, Management Science, Strategic Management Journal, Journal of Marketing, Harvard Business Review and Sloan Management Review . He is a winner of the Clarke Award for Outstanding Direct Marketing Educator, the IBM Faculty Partnership Award, the Green Award for the Best Article in Journal of Marketing Research , the Lehmann Award for Best Dissertation-Based Article in an AMA journal, and the JAMS-Sheth Award for Best Article in the Journal of Academy of Marketing Science . His papers have been finalists of many awards including, the ISMS Marketing Practice Prize , the Davidson Award for best article in the Journal of Retailing , and the Award of Best Article in International Journal of Marketing Research . The Direct Marketing Educational Foundation (DMEF) has named the Shankar-Spiegel Award for the best dissertation in direct and interactive marketing in his honor. He is the co-editor of Journal of Interactive Marketing , has been an associate editor of Management Science and is also on the editorial review boards of Marketing Science , Journal of Marketing Research , Journal of Marketing, Journal of Academy of Marketing Science, and Journal of Retailing . He is an Academic Trustee of the Marketing Science Institute (MSI ). He is a Past President of the Marketing Strategy SIG and the American Marketing Association . He is a three-time winner of the Krowe Award for Outstanding Teaching and has taught Marketing Management, Digital Business Strategy, Marketing Strategy, Marketing Research, New Product Management, and International Marketing to MBA and Executive MBA students. He has been a visiting faculty at MIT, INSEAD, Singapore Management University, SDA Bocconi, Nanyang Technology University, the Indian School of Business, and the Chinese European International Business School. He has had consulting or executive development experience with companies such as Allstate, Colgate Palmolive, GlaxoSmithKline, Hewlett Packard, IBM, Intel, International Paper, Marriott, PepsiCo, Philips and Volvo.