S.S. Kresge Professor of Marketing
Ross School of Business at the University of Michigan
Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan, where he has taught courses on Brand Equity Management, Advertising Management, Database Marketing Research, and Sales Promotion. Professor Batra has been at Michigan since 1989. He was previously on the faculty of the Columbia University Business School in New York. He received his Ph.D. in Marketing from the Stanford Business School (1984) and has an M.S. in Advertising from the University of Illinois (1980), and a Post-Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad (1977). His research interests cover the creation and management of brand equity; the improvement of marketing communications productivity; emotional advertising; advertising repetition and budgeting, global branding, and marketing in emerging economies. He has published almost 50 articles on these topics in leading academic journals or books, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Marketing, and others. He is also the co-author or co-editor of 5 books, including a textbook on Advertising Management. He is on the Editorial Boards of the Journal of Consumer Psychology, the International Journal for Research in Marketing, Journal of Advertising Research, JAMS, Journal of Interactive Marketing, and others. He has served as the Area Director for Marketing of the William Davidson Institute and is the Academic Co-Director of the Yaffe Center for Persuasive Communication at the University of Michigan. He served as Chair of the Marketing Area at the Ross School of Business from 2003-2007.