Chief Marketing Officer
Bank Alfalah Limited
Aly Mustansir is the Chief Marketing Officer of Bank Alfalah Limited, based in Pakistan. He began his professional career with Unilever in 1993 when he was made part of a project team that would launch the Wall’s Ice Cream business in Pakistan. Aly spent 12 years with Unilever in Pakistan and abroad and was responsible for major assignments including volume turnaround of the Sri Lankan Wall’s business, value creation in the Pakistani Oral Care business and relaunch of the 50-year old Lifebuoy brand. In 2005, Aly left Unilever to join a European sports marketing company as Marketing Director. A year later, he joined HBL in Pakistan as Head of Marketing & Brand Management. His tasks in the first year were to relaunch the Habib Bank brand with a new positioning and corporate identity, and to centralize Marketing for all businesses of the bank across the globe. Outside work, Aly is involved with the creative arts including theatre and radio, and has delivered lectures on Marketing and Branding to a variety of audiences within and outside Pakistan.