Lynne McCarthy

Director of Sales and Marketing

EyeCover (pty) Ltd

As Director of Sales and Marketing my responsibility is not limited to, but includes driving the group brand footprint through strategic marketing activities to ensure more revenue streams and increase profit and manage the sales and marketing teams effetively to optimize the sales and marketing go-to-market strategies. Other duties include, new business development, cold calling, customer relationship management, recruitment of new staff, training of new staff, training of customers, social media campaigns, copywriting and PR, tradeshow and event representation, team management, etc. We have championed the innovation of some of SA’s market-first insurance & digital marketing solutions. Our designs are available directly to the public as well as through an established optometric customer base throughout South Africa. Lynne has 20 years of marketing, brand and PR management experience and is a published author and diligent blogger. She has served both local and international companies, within verticals ranging from IT to retail, on management and Exco level positions.