CMO COUNCIL
Report
AUGUST 30, 2017
Getting Serious About Omni-Channel Experience
Today’s omni-channel consumer expects a seamless journey across both physical and digital channels. Personalization and real-time, always on experiences are a core demand for consumers who expect that each and every experience delivers value to their unique journey. ... More
Report
DECEMBER 15, 2016
The CMO Shift to Gaining Business Lift: Executive Perspectives
The role of the CMO has evolved far beyond anyone could have predicted 10 years ago. Gone is the traditional role of mere brand ambassador, replaced with the critical role of business driver, change agent and customer experience champion. As was revealed in the report "The CMO Shift to Gaining Busin ... More