CMO COUNCIL
Report
OCTOBER 10, 2017
Elevate What Consumers Appreciate
To date, the customer experience mandate of the CMO has focused on creating an experience that will surprise and delight their consumers up to the point of purchase; unfortunately, the aftermarket for far too many is an afterthought. ... More
Report
MAY 3, 2017
Adaptability in Branded Content Delivery: Background Research
This presentation explores background research conducted by the CMO Council and other third party experts to explore the state of adaptability in the world's largest global brands. The presentation explores the localization mandate, benefits of adapting and localizing content, the need for platforms ... More
