CMO COUNCIL
Middle east

Ethical and Political Marketing in the Middle East

Arab countries are today undergoing a process of political change that expresses some distrust of new arrangements of power. This situation is leading to changes in the geopolitical map of the Middle East that are already on the international agenda. It would be absurd to overlook the main explanations for the conflict of interest and lobbying of Western countries. In fact, politicians seem to be driven more by dogmatic interests nature than by humanistic interests.

- Charbel Salloum & Mario Sassine