Middle-east - Regions - CMO Council™

Ethical and Political Marketing in the Middle East

Mar 17, 2017

Arab countries are today undergoing a process of political change that expresses some distrust of new arrangements of power. This situation is leading to changes in the geopolitical map of the Middle East that are already on the international agenda. It would be absurd to overlook the main explanations for the conflict of interest and lobbying of Western countries. In fact, politicians seem to be driven more by dogmatic interests nature than by humanistic interests.

- Charbel Salloum & Mario Sassine

Report

AUGUST 30, 2017

Getting Serious About Omni-Channel Experience

Today’s omni-channel consumer expects a seamless journey across both physical and digital channels. Personalization and real-time, always on experiences are a core demand for consumers who expect that each and every experience delivers value to their unique journey. But this expectation has s ... More

Facts & Stats

29% of respondents in a survey conducted by BrightEdge believe that consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).

( Mar 28, 2018, Bright Edge )

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Interview

Interview with Uri Steinberg

When it comes to destination selection, Israel’s ability to stay on top of security concer... More

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Ethical and Political Marketing in the Middle East

MEET ADVISORY BOARD MEMBER

MIDDLE EAST

Yolanda Delport

Getting Serious About Omni-Channel Experience

Interview with Uri Steinberg

CMO COUNCIL Middle east

Ethical and Political Marketing in the Middle East

MEET ADVISORY BOARD MEMBER

MIDDLE EAST

Yolanda Delport

Getting Serious About Omni-Channel Experience

Interview with Uri Steinberg

CMO COUNCIL
Middle east