Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
In 2018, digital marketers who specialize in conversion rate optimization will be among the highest payed digital marketing professionals in the United States
21% of digital marketers consider themselves specialists in Search Engine Optimization
Only 37% of consumers say their favorite retailer understands them.
By 2020, 50% of digital transformation initiatives will fail due to the lack of an end to-end customer experience operating system.
77% of employees think that within five years, it will become standard practice for AI to be used to suggest next-best-actions to customer service agents
In a survey conducted by Pega and Marketforce, 69% of respondents expect the term "workforce" to eventually encapsulate both human employees and intelligent machines
72% of consumers say they will choose one brand over another if they are made to feel special
Consumers are four times more likely to stop shopping with a brand after a bad experience
65% of consumers report that "staff interaction" highly influenced their decision to buy more products from a brand
32% of Millennials rank the ability to buy online and then pick up in store as very valuable
More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019.
64% of marketers recently surveyed by Adestra say that they outsource their email marketing needs to specialists
Email marketing experts say that the most difficult personalization tactic to execute is a self-managed preference center
In a recent survey, 45% of respondents said that the most effective personalization tactic in email marketing is individualized email content
The top three most important goals of email marketing strategy include: improving email personalization, enriching contact data quality and improving customer retention.
Social media marketing, and the marketing technology that streamlines the execution of tactics, are most effective for 53% and 51% of best-in-class marketers respectively
The most critical challenge of executing a successful digital marketing plan is the element of user experience
Research suggests that digital marketers will have greater spending power in 2018. 56% of marketers recently surveyed by Adestra believe that their budgets will increase significantly.
48% of digital marketers believe that a top strategic objective for digital marketing success is to increase lead generation
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