Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
59.2 percent of businesses have implemented a sales enablement technology compared with 19.3 percent in 2013.
29% of respondents in a survey conducted by BrightEdge believe that consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).
More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019.
64% of marketers recently surveyed by Adestra say that they outsource their email marketing needs to specialists
Email marketing experts say that the most difficult personalization tactic to execute is a self-managed preference center
In a recent survey, 45% of respondents said that the most effective personalization tactic in email marketing is individualized email content
The top three most important goals of email marketing strategy include: improving email personalization, enriching contact data quality and improving customer retention.
Social media marketing, and the marketing technology that streamlines the execution of tactics, are most effective for 53% and 51% of best-in-class marketers respectively
The most critical challenge of executing a successful digital marketing plan is the element of user experience
Research suggests that digital marketers will have greater spending power in 2018. 56% of marketers recently surveyed by Adestra believe that their budgets will increase significantly.
48% of digital marketers believe that a top strategic objective for digital marketing success is to increase lead generation
According to a recent Demand Gen survey, 59% of respondents say email is an effective demand generation channel for engaging prospects at the top of the sales funnel.
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