Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
72% of consumers say they will choose one brand over another if they are made to feel special
Consumers are four times more likely to stop shopping with a brand after a bad experience
65% of consumers report that "staff interaction" highly influenced their decision to buy more products from a brand
32% of Millennials rank the ability to buy online and then pick up in store as very valuable
More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019.
Only 7.1% of marketers are very satisfied with their organization’s attribution efforts.
64% of marketers recently surveyed by Adestra say that they outsource their email marketing needs to specialists
Email marketing experts say that the most difficult personalization tactic to execute is a self-managed preference center
In a recent survey, 45% of respondents said that the most effective personalization tactic in email marketing is individualized email content
The top three most important goals of email marketing strategy include: improving email personalization, enriching contact data quality and improving customer retention.
Social media marketing, and the marketing technology that streamlines the execution of tactics, are most effective for 53% and 51% of best-in-class marketers respectively
The most critical challenge of executing a successful digital marketing plan is the element of user experience
Research suggests that digital marketers will have greater spending power in 2018. 56% of marketers recently surveyed by Adestra believe that their budgets will increase significantly.
48% of digital marketers believe that a top strategic objective for digital marketing success is to increase lead generation
Ninety-eight percent of fast-growth companies are in metropolitan areas, with the majority in cities of one million or more residents.
Just 29 percent of fast-growth companies are in traditional high-tech industries, such as IT services, software, and computer hardware.
Reliance on marketing analytics to make decisions has increased from 30 percent to 42 percent of the time in the past five years.
Firms plan to hire 7.3 percent more marketers in the next year, the largest increase since 2012.
According to a recent Demand Gen survey, 59% of respondents say email is an effective demand generation channel for engaging prospects at the top of the sales funnel
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