Marketing automation is very important according to Ascend2’s 2016 Marketing Trends Survey, 76 percent of the marketers surveyed said marketing automation is “very important” to the overall performance of their marketing, while another 23 percent said it is “somewhat important.”
Businesses that have automated significant portions of their marketing processes generate 34 percent more of their revenue from marketing-generated leads than average, and 153 percent more than those not intending to automate.
Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of over 160MB/month, while Nigeria (with 76% of internet traffic going through mobile) is the most “mobilised” country in the world ahead of SA and India.
South African users are more likely to access news and e-commerce apps than their African counterparts, with the most used apps (according to Opera’s data management application, Opera Max) being Chrome, Facebook, Truecaller, OLX, Skype and News24.
While travel and tourism contributed close to 10 percent ($7.2 trillion) of global gross domestic product (GDP) in 2015, growth forecasts for 2016 from the World Travel and Tourism Council (WTTC) have been recently revised downward, with the sector being hurt by economic weakness and a ramp-up in terrorist attacks.