Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
Millennial women are both price conscious and purpose driven customers- 88% agree that price is a top influencer of purchase decisions, and 84% say that customer ratings and reviews influence their purchase decisions
47% of millennial women know their favorite brand's, "origin story"
83% of respondents in a recent survey regarding the purchasing power of millennial women said that a brand's sustainability practices influence their purchasing decisions
Research suggests that spending on experiences is a top priority for millennial women. In fact, 45% say that their biggest purchase in the last 12 months was on an experience.
It is estimated that millennial women represent a market of approximately $170 billion
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