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About 60 percent of direct mail pages will feature some type of digital print by 2020, up from 45 percent in 2015.
Packaging’s share of all pages printed is expected to double between 2007 and 2020.
Of the total 2013 retail advertising spending of $80.5 billion, print accounted for about $37.5 billion, not including in-store and out-of-home.
Since 2000, the U.S. print industry has seen 10 shipments decline over 40 percent; and over 30 percent of five businesses have consolidated or disappeared.
Color digital printing is expected to increase 10 percent each year from 2015 to 2020.
In 2015, cost per acquisition for direct mail was about twice as high as email.
On average, print-based direct mail will decline from 57% to 51% of their overall direct marketing budget from 2015 to 2018.
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