Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
64% of marketers recently surveyed by Adestra say that they outsource their email marketing needs to specialists
Email marketing experts say that the most difficult personalization tactic to execute is a self-managed preference center
In a recent survey, 45% of respondents said that the most effective personalization tactic in email marketing is individualized email content
The top three most important goals of email marketing strategy include: improving email personalization, enriching contact data quality and improving customer retention.
Social media marketing, and the marketing technology that streamlines the execution of tactics, are most effective for 53% and 51% of best-in-class marketers respectively
The most critical challenge of executing a successful digital marketing plan is the element of user experience
Research suggests that digital marketers will have greater spending power in 2018. 56% of marketers recently surveyed by Adestra believe that their budgets will increase significantly.
48% of digital marketers believe that a top strategic objective for digital marketing success is to increase lead generation
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